New social media sites are always popping up and the sites that are popular this year may not be as popular next year. But, before you open an account on any new social media site, whether it’s new or not, use this checklist to make sure you are setting yourself up for success.
Decide if the Network Matches your Market and Goals
Not every social media site is right for your business. Do your homework to find out if the people you are targeting use the site. You can do some quick research by looking into the site’s user demographics or go a little further by conducting some surveys.
Also consider whether the site and its features can help you meet your goals. For example, Instagram is a great choice for a business that wants to visually promote products while LinkedIn is a good choice for a business that wants to use long form content.
Set up your Bio, Description, Links and other Settings
Set up your account and make sure things like your bio, description, links and other settings are all complete. Take advantage of things like profile pictures, backgrounds and other features to brand your page so it looks like it belongs to your business.
Explore the Features
Take some time to explore all the features on the site. Look for things like posting options, notifications and extra features for businesses you can use to get even more out of the site. You may also consider looking into advertising options you can use later if the site is successful in helping you reach your market.
Start Posting Quality Content
Once your account is set up and your page looks branded, it’s tempting to start promoting it and building a following. But, before you do that start posting updates and sharing content so your account looks active and valuable before you actively promote it.
This simple step can help you gain more followers and avoid turning off users who take one look at your empty page and decide not to connect with you.
Interact with Others
As you start posting content, interact with other users on the site. Leave comments, join conversations and start connecting with others. This will help you start to build the foundation of your account so you will have some activity and a good start before you officially launch it.
Of course, as you start to interact with others you will probably begin to attract followers. This is great and a good way to begin building your audience.
Promote your Account
Once your account is completely set up and you have shared a few weeks’ worth of content or posts, you can start promoting your account and actively generating a following. By now, your account will look active and users will recognise the value it brings.
Add a “follow me” button to your website and promote your new account through your blog, other social media accounts and any other marketing channels you can.
Whenever you start using a new social media platform you need to do so strategically. Start by making sure the site is a good match for your market, business and goals and then lay a foundation with a complete profile and some quality posts before you start promoting it.