Changing Lanes

Last week I gave a brief overview of how to break into the SEO world for the eager young graduate, and as promised, I’m now going to cover career changing options for the more seasoned worker.

The appeal of SEO is the same, regardless of age. A career in SEO gives you the opportunity to branch out and discover new fields and to be part of one of the fastest paced industries around; the Internet! It also gives you a wide variety of working environments; in-house, agency, or self-employed. The prospect of being your own boss and working from home is an appealing one for most people.

So, how does one go about breaking in to this elusive field?

First, do your research, and establish if this is really where you want to be. Read around the subject; blogs are a good place to start, or scour Amazon for a few inexpensive books.

Once you’re comfortable with the lingo and have the basics down, the next step will most likely be training. As there isn’t much in the way of a degree course for SEO, you should start with a training course offered by a reputable SEO company.

Here at Bigfoot Digital we offer a beginners skills workshop, and advanced skills workshop for those wanting to get ahead in the business. Alternatively, Clickwork Media offer a one day course to get you started. Or, if you don’t have the time to commit to a full day course, Google Geeks offer an online course which allows you to learn these at your own pace.

Don’t give up the day job just yet, as the training will most likely take between one and three days, so you should be able to fit it in around your other commitments.

Use your evenings and weekends to build up your experience and knowledge; try freelancing or offering to do small SEO jobs for people you know for free. It’s a good way to make sure you have something to talk about when it comes to interview stage.

Finding a Job

Consider transferring in-house if you already work for a company that has (or needs) an SEO department. Or start looking for advertised positions on job sites; be sure to have your profile updated with all your new skills and log in daily to stay at the top of job site search results.

And finally, if there aren’t any positions advertised at the moment, try contacting agencies that you’d be interested in working for. As with most jobs networking is vital, so use social media, e-mail and direct mail to reach out to them in the best possible way. (Without spamming, of course.)