Changes to YouTube Accounts

It seems that everyone is having a make-over at the moment; following in the tracks of Facebook and Twitter, YouTube have announced that on Wednesday they would be bringing everyone up to speed with the changes which were first introduced back in December. So you’d better get your skates on if you want your YouTube account to continue looking spiffy.

The new design allows users to choose their template; Creator, Blogger, Network and Everything. The idea being that content will be easier to browse if you make it clear what it is you’re curating. And content curation is the key. With 60 hours of video uploaded every minute, hopefully these changes will make it easier to wade through all of this to find the videos which are most relevant.

So what do you need to do to get your YouTube channel looking amazing?

YouTube have released a variety of support documents which should help you on your way, there’s even a tutorial to follow when you first log in to your account. If you don’t have time to wade through the masses of information, here are some of the top things you need to know about YouTube changes.

  • All of your goodies will now be arranged into tabs; Featured, Feed and Videos. And you can also choose which tab visitors land on.
  • Behold the featured tab, and trust me; it makes your content look amazing. You can enable this in the channel settings, and then decide if your blog is Creator, Blogger, Network or Everything.
  • Banners are no longer supported, so you’ll have to merge your current banner with your background, and make the branding work for you using your background (which will support image maps) and your icon. You can also shift the entire channel down by up to 150px to give your background a little more room to peek through.
  • The width is now 970px rather than 980px wide, so you may need to adjust your background slightly to cater for this change.
  • The focus is very much on sharing and curating content, rather than only broadcasting your own. Your news feed will now show much more than just your own videos, you’ll now see videos that you leave comments on and like.

That said, there’s only so much you can do with the design, at some point you’ll have to populate it with engaging and sharable content if you want to use YouTube as a marketing tool.

So what’s your YouTube strategy for this year? Share your videos below!