Change is in the Air at Twitter: What you Should Know

Twitter has recently announced some upcoming changes that add some extra features and functionality to the site and that could make it easier for users to find posts that are relevant to them. It also hinted at more changes to come.

If your business uses Twitter, it’s important to stay up to date on these changes and what they mean for you and your social media marketing strategy.

Native Video

During the first half of 2015, Twitter will launch native video capabilities. This means users will be able to create, edit and then share their own videos on Twitter. The announcement makes it clear that users will still be able to use Vine in conjunction with Twitter, and that native videos will be a new feature that is separate from Vine looping.

Recently, Twitter made it easier for users to watch videos on the site and this new development could make video sharing more useful. It could make it easier for your business to record and share branded videos that help you promote your products and services.

More Personalised Timeline

Part of the magic of Twitter is the ability to login and see what is happening right now. Users can see what people all over the world are saying in real time, making the site a great source for news and event promotion.

But, Twitter has announced that with the sheer number of tweets being posted, it’s becoming harder and harder for users to keep up. So, it will begin experimenting with ways to bring more relevant tweets to the top of users’ timelines. It wants to make it easier for people to find the content they are interested in “while still preserving the teal-time nature of the platform that makes Twitter special.”

While we don’t yet know how Twitter will do this, the announcement suggests it could use information like who a user follows and what kind of content he engages with to surface relevant tweets he may have missed since last time he logged in.

This new change could mean that your followers will be more likely to find your content if it is relevant to them. To prepare for this change, make sure your tweets are relevant to your target market and are valuable, not spammy. Increasing engagement with your followers could also help ensure people will see your content.

Instant, Personalised Timelines

To get the most out of Twitter, you need to follow several accounts and use lists so you can find content that is helpful and interesting to you. Twitter now wants to make joining the site easier and is considering offering new users the option of using an instant timeline that has already been created as soon as they join.

If you already use Twitter to promote your business, this new feature could help you gain a larger following as more people in your market open an account. As Twitter becomes easier to use, your audience could potentially become bigger, which is extremely beneficial when it comes to social media marketing.

As Twitter adds features and changes the way it serves users, your business could have new promotional tools and opportunities to enhance your strategy to get more out of social media marketing on Twitter. You can read more about these and other changes on Twitter’s official announcement.