Digital Marketing Trends of 2017- How are they impacting your business?

July 5th, 2017|In the News, Online Marketing, SEO, Social Media Marketing|

The digital marketing world is forever altering. We’ve seen it change for better and for worse over the past decade and businesses can find this grueling to sustain. It can become difficult to discover what trends are anticipated and how to take advantage of these to optimise your business. We're over halfway through the [...]

Content Marketing in 2017: What has changed?

June 12th, 2017|Content Marketing, SEO|

In 2008, entrepreneur and marketing maven Seth Godin declared that content marketing “is all the marketing that’s left”. Since then, inbound forms of marketing have become the sine qua non of any burgeoning business. In pursuit of the elusive SEO, we have become a nation of soft sellers, link-builders and – most pervasively – [...]

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Local SEO: How to Rank Your Local Business!

June 12th, 2017|Online Marketing, SEO|

Since publishing this original article back in 2013 (you can read this here), a lot has changed in the world of local search. Over the years, Google has launched a tonne of important changes related to local search including significant updates to the Google My Business pages. The running theme of these changes seems to [...]

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White Hat SEO: The Definition, Importance and Tactics!

June 7th, 2017|Online Marketing, SEO|

In the brave new world of content marketing and post Panda, Hummingbird and Penguin algorithm updates, white hat SEO is really the only way to go if you want your site to come out on top in the SERPs. As seasoned SEO specialists, we are all too familiar with the dark art of unethical [...]

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5 law firms who have got social media spot on!

May 23rd, 2017|SEO, Social Media Marketing|

Social media can do wonders for your brand if the product you’re selling lends itself to advertising, such as a hair and beauty range. The owners will put money behind paid promotion including reaction posts, and campaigns finished with stunning visuals. It does, however, get more complicated when trying to promote a service that isn’t [...]

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The Power of Voice Search for your Business

May 22nd, 2017|In the News, Online Marketing, SEO|

Is your business optimised for voice search? We discuss how voice search will impact local businesses… One thing that remains the same: SEO is forever changing. So, what’s the next big thing in digital marketing?  One of the most influential changes we are currently experiencing in local SEO is the rise in voice searches. According [...]

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Should you be using emojis to market your business?

May 18th, 2017|SEO, Social Media Marketing|

How a correctly placed emoji can really improve your audience engagement. Grab your phone, scroll through your text messages. Can you spot the emojis? Love them or hate them, you certainly can’t escape them. They are quickly entering the world of marketing – and can be found in email subject lines and social media [...]

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A Day in the Life of a Social Media Executive

May 16th, 2017|SEO, Social Media Marketing, Thoughts from the team|

Ready for our final ‘A Day in the Life of’ blog? (We’ll link the others below, so keep reading for those). Today we find out what Abbey, our Social Media Executive, gets up to at Bigfoot Digital. “You spend the majority – maybe all – of your day hopping from clients’ social media accounts, checking [...]

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A Day in the Life of a Digital Account Manager

May 10th, 2017|SEO, Thoughts from the team, Uncategorized|

When it comes to account management, every day is different. Whether you’re writing a proposal for a client, holding a meeting, sending reports or attending network events, you can guarantee that every day will present a fresh challenge. To help our clients (and those reading this article) understand what makes up our growing team [...]

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The Changing Face of SEO – Past, Present and Future

May 5th, 2017|Online Marketing, SEO, Uncategorized|

There have been so many changes to Google’s operating process over the years, that the whole Search Engine Optimisation (SEO) industry has been shaken up – and those practised in the formally dark art are no longer found. Once trusted techniques used to increase search engine rankings will now not work – in fact, they [...]

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