The Power of Voice Search for your Business

May 22nd, 2017|In the News, Online Marketing, SEO|

Is your business optimised for voice search? We discuss how voice search will impact local businesses… One thing that remains the same: SEO is forever changing. So, what’s the next big thing in digital marketing?  One of the most influential changes we are currently experiencing in local SEO is the rise in voice searches. According [...]

The Changing Face of SEO – Past, Present and Future

May 5th, 2017|Online Marketing, SEO, Uncategorized|

There have been so many changes to Google’s operating process over the years, that the whole Search Engine Optimisation (SEO) industry has been shaken up – and those practised in the formally dark art are no longer found. Once trusted techniques used to increase search engine rankings will now not work – in fact, they [...]

Four ways to use LinkedIn for your business

October 24th, 2016|Online Marketing, Social Media Marketing|

LinkedIn is the largest professional social network and therefore stands as one of the best platforms for businesses to build a professional community. By following these tips, you can turn your social network into an effective professional marketing resource. To Post Content One of the main ways to use LinkedIn for your business is for [...]

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3 things every AdWords beginner needs to know

September 14th, 2016|Online Marketing|

If you’ve just started using AdWords and only knows the basics, then here are three things you need to become familiar with. There are a host of aspects you can change and tweak in AdWords to monitor your performance, and help improve your ads. If you’d like to learn AdWords in a lot more detail, [...]

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Why outsource your digital marketing?

July 8th, 2016|Online Marketing, SEO, Social Media Marketing|

A major consideration for any SME when it comes to digital marketing is whether or not to outsource the work, or employ someone in-house. We might be biased, but we think that outsourcing your digital marketing is one of the best decisions you can make, but don’t just take our word for it, here are some [...]

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Remarketing: What is it and do You Need It?

May 17th, 2016|Online Marketing|

Have you ever wondered if there is a way to advertise to those people who have previously visited your website? There is, and it’s called remarketing. This advertising strategy can be powerful and in a way, give you a second chance to communicate with and persuade your target market. A recent study found that 91 [...]

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Basic Site Analytics Numbers you Should be Tracking

March 15th, 2016|Online Marketing|

The idea of tracking and interpreting website analytics can be overwhelming, but when you know what you’re looking for and what the numbers mean, this task becomes very valuable. Site analytics can help you understand your target market, enhance your SEO campaigns and generate more leads. There are all kinds of site analytics that can [...]

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9 Lesser-Known Google Tools for your Business

December 30th, 2015|Online Marketing|

While it can seem like your business is always trying to figure out Google in order to rank your pages, drive traffic to your site and accomplish your marketing goals, Google hasn’t abandoned you in this effort. In fact, the search giant offers all kinds of resources meant to help digital marketers and businesses be [...]

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Last-Minute Holiday Strategies for Growing your Email List

December 22nd, 2015|Online Marketing|

If part of your 2016 digital marketing plan includes growing and leveraging your email list, you can use the holiday season to help you get a jumpstart on your goals. Now is the perfect time to run some special campaigns to grow your email list. And, even though the holidays are already here, it’s not [...]

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Make your Digital Marketing Less about YOU and More about THEM

December 7th, 2015|Online Marketing|

When it comes to promoting your business, you need to walk a fine line between attracting customers and becoming so overly promotional that you drive potential customers away. Finding this sweet spot will make your marketing more effective, helping you increase brand awareness, boost sales and have a better relationship with your market. The Key [...]

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