Digital Marketing Trends of 2017- How are they impacting your business?

July 5th, 2017|In the News, Online Marketing, SEO, Social Media Marketing|

The digital marketing world is forever altering. We’ve seen it change for better and for worse over the past decade and businesses can find this grueling to sustain. It can become difficult to discover what trends are anticipated and how to take advantage of these to optimise your business. We're over halfway through the [...]

Local SEO: How to Rank Your Local Business!

June 12th, 2017|Online Marketing, SEO|

Since publishing this original article back in 2013 (you can read this here), a lot has changed in the world of local search. Over the years, Google has launched a tonne of important changes related to local search including significant updates to the Google My Business pages. The running theme of these changes seems to [...]

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White Hat SEO: The Definition, Importance and Tactics!

June 7th, 2017|Online Marketing, SEO|

In the brave new world of content marketing and post Panda, Hummingbird and Penguin algorithm updates, white hat SEO is really the only way to go if you want your site to come out on top in the SERPs. As seasoned SEO specialists, we are all too familiar with the dark art of unethical [...]

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The Power of Voice Search for your Business

May 22nd, 2017|In the News, Online Marketing, SEO|

Is your business optimised for voice search? We discuss how voice search will impact local businesses… One thing that remains the same: SEO is forever changing. So, what’s the next big thing in digital marketing?  One of the most influential changes we are currently experiencing in local SEO is the rise in voice searches. According [...]

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The Changing Face of SEO – Past, Present and Future

May 5th, 2017|Online Marketing, SEO, Uncategorized|

There have been so many changes to Google’s operating process over the years, that the whole Search Engine Optimisation (SEO) industry has been shaken up – and those practised in the formally dark art are no longer found. Once trusted techniques used to increase search engine rankings will now not work – in fact, they [...]

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Four ways to use LinkedIn for your business

October 24th, 2016|Online Marketing, Social Media Marketing|

LinkedIn is the largest professional social network and therefore stands as one of the best platforms for businesses to build a professional community. By following these tips, you can turn your social network into an effective professional marketing resource. To Post Content One of the main ways to use LinkedIn for your business is for [...]

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3 things every AdWords beginner needs to know

September 14th, 2016|Online Marketing|

If you’ve just started using AdWords and only knows the basics, then here are three things you need to become familiar with. There are a host of aspects you can change and tweak in AdWords to monitor your performance, and help improve your ads. If you’d like to learn AdWords in a lot more detail, [...]

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Why outsource your digital marketing?

July 8th, 2016|Online Marketing, SEO, Social Media Marketing|

A major consideration for any SME when it comes to digital marketing is whether or not to outsource the work, or employ someone in-house. We might be biased, but we think that outsourcing your digital marketing is one of the best decisions you can make, but don’t just take our word for it, here are some [...]

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Remarketing: What is it and do You Need It?

May 17th, 2016|Online Marketing|

Have you ever wondered if there is a way to advertise to those people who have previously visited your website? There is, and it’s called remarketing. This advertising strategy can be powerful and in a way, give you a second chance to communicate with and persuade your target market. A recent study found that 91 [...]

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Basic Site Analytics Numbers you Should be Tracking

March 15th, 2016|Online Marketing|

The idea of tracking and interpreting website analytics can be overwhelming, but when you know what you’re looking for and what the numbers mean, this task becomes very valuable. Site analytics can help you understand your target market, enhance your SEO campaigns and generate more leads. There are all kinds of site analytics that can [...]

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