Content Marketing in 2017: What has changed?

June 12th, 2017|Content Marketing, SEO|

In 2008, entrepreneur and marketing maven Seth Godin declared that content marketing “is all the marketing that’s left”. Since then, inbound forms of marketing have become the sine qua non of any burgeoning business. In pursuit of the elusive SEO, we have become a nation of soft sellers, link-builders and – most pervasively – [...]

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4 Tips to Make your Content Stand out in the Crowd

February 10th, 2017|Content Marketing, Uncategorized|

Online marketing is one of the biggest platforms of marketing in the world right now. Therefore, the competition between different marketers is intense. One of the greatest struggles content marketers face is creating engaging content to allow them to stand out from the rest and make strong connections with their audiences. Marketers have acknowledged [...]

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The Unique Power of Pictures in your Content

April 26th, 2016|Content Marketing|

As you develop content for your website, blog or content marketing strategy, how often do you pay special attention to the images you use? Pictures have a unique power and can help you take your content to the next level. They can even stand alone, as images with captions or infographics, for example, to support [...]

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4 Places to Find New Content Ideas

March 29th, 2016|Content Marketing|

Whether you are trying to fill your blog’s editorial calendar, are planning your content marketing strategy or are working to produce content to support your current marketing campaign, coming up with ideas can be the toughest part of the process. You need to blend creativity with strategy to uncover content ideas that will attract your [...]

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7 Ideas on how to make your content more engaging

January 29th, 2016|Content Marketing|

The competition for your audience is higher than ever and this is why it is important to ensure that your website content stands out from the rest. Engagement is becoming more challenging as human attention spans are becoming shorter. If your audience doesn't engage with your content within a few seconds, then it will be [...]

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What to do when People aren’t Interacting with your Content

January 18th, 2016|Content Marketing|

Quizzes, how-to tutorials and social media polls are big in content marketing. Businesses are finding success in creating content designed specifically to get readers to interact with their brand. But, even more traditional types of online content, like blog posts, promotional videos, and website content, should also be geared toward generating some kind of response. [...]

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6 Fresh Types of Content for your Blog

January 12th, 2016|Content Marketing|

This year, why not introduce some new types of content to your blog to give it a refresh? When you use different kinds of content, you can grab your subscribers’ and social media followers’ attention and illustrate concepts in a new way. Some mediums also lend themselves well to specific marketing goals, so you can [...]

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4 Things Every Content Strategy Needs for Success

December 14th, 2015|Content Marketing|

You've no doubt heard about how important a content marketing strategy is, but new research proves that nearly half of UK marketers don’t have a documented strategy. Even if you think you know your plan, documenting it and including these four elements will increase your odds of success, bringing all kinds of business benefits. New [...]

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What you should Know about Using Social Media to Support Content Marketing

October 21st, 2015|Content Marketing, Social Media Marketing|

The most effective online marketing plans use several types of marketing in conjunction with each other. Social media marketing and content marketing can work together so that both strategies are more effective and to make your overall online marketing and branding efforts more cohesive and beneficial. Using social media to support your content marketing is [...]

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How to Document your Content Marketing Strategy

October 15th, 2015|Content Marketing|

Flickr / Chung Ho Leung Earlier in the week, I posted about the fact that 48 percent of business-to-business content marketers don’t have a documented content marketing strategy. I talked about how this is a major problem and whether you are using content marketing to reach businesses or consumers, a documented strategy is [...]

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