Recently, LinkedIn made it possible for all users to publish content directly to the website. Now, it has announced a new feature called direct sponsored content that could help you reach more people and grow your audience.
The ability to publish content on LinkedIn and share it with your followers as a way to build your brand and showcase your expertise brings a lot of opportunity to your content marketing plan. But, this latest feature could do even more, making it easier for you to target your market.
Direct Sponsored Content
LinkedIn already offers sponsored posts that businesses can use to reach more people on the network. This new feature is very similar, but allows businesses to create sponsored content.
With the tool, your business can post content directly to LinkedIn’s feed, without posting it on our business page, and target it to a very specific group of people. Of course, the benefit of this is that you can make sure content with specific messages reaches the right people.
Your page’s administrator will have the ability to respond to comments on the sponsored content and can even track a few basic analytics like number of clicks, impressions, interactions and followers acquired for each piece of sponsored content.
To use the feature, you need to have a business page and use LinkedIn’s Marketing Solutions. When you are logged in to your dashboard, you will see the new option to create sponsored content. You can see a video tutorial on how to start using sponsored content on LinkedIn’s content marketing page.
Should You use Sponsored Content?
If you already use sponsored posts or LinkedIn is already part of your social media marketing strategy, you should consider using sponsored content. This new feature can help you take your LinkedIn strategy to a new level and get more out of your account.
Even if your business isn’t using LinkedIn yet, now is a good time to consider adding it to your Internet and social media marketing plans. The site has grown and could potentially help you reach a large audience.
LinkedIn is a unique social media site because it attracts a different audience than many of the other social media sites. There are more than 300 million LinkedIn users with 15 million users in the UK alone. The site is also growing quickly, with more than two new users signing up every second. According to LinkedIn, there are 39 million students and recent graduates using the site, and this demographic is the site’s fastest growing group of users.
LinkedIn also says that its users did more than 5.7 billion searches on the site for professional-themed topics in 2012. These numbers tell us that LinkedIn is a major social network with users who search the site for content regularly.
If your business wants to target students, young professionals, industry experts and other businesses, LinkedIn is a great channel to use. To get the best results, use LinkedIn to reach this specific market, build a strong following, engage with other users and experiment with sponsored posts and content.