Search Engine Watch published an article that included predictions on what SEO will look like in 2015. The first one is: “We’ll finally have a different mobile conversation: more mobile-friendly please.”
The blog post includes some quotes and suggestions from a few different search experts about how now, in a time when people rely on their smartphones for searching and using the internet, your business needs to be mobile ready or it will be left behind.
But, how can your business go mobile? You hear this phrase all the time, so here are some practical tips you can use to start taking action, with both your SEO campaign and your general internet marketing strategy.
Embrace Mobile Search
People are using their smartphones to search while they are on the go and you should keep this in mind as you develop an SEO plan. Mobile SEO involves choosing keywords that smartphone users are more likely to use, leveraging geographic search and using location-based ads.
For example, people on their phones may be searching for different things, or using different words, than those on their laptops. You can also use location-based search ads to reach people who are searching for specific terms that relate to your business while they are near your stores.
Remember Social Media Users are Mobile
Keep in mind that a large portion of your social media following is likely using a smartphone or tablet. People regularly use mobile apps to keep up on Facebook, Twitter, Pinterest and Instagram. Knowing this, you can design a social media marketing plan that targets people who are on the go and using small screens.
People on mobile devices generally don’t want to spend a lot of time reading long updates and when they click on a link, they want the page to be easy to navigate on a small screen. Use some shorter posts, visual elements and links that go to mobile-friendly pages.
Understand and use Responsive Site Design
By the same token, your entire site should be mobile-friendly. Responsive design is the idea that no matter the screen size someone is using, a website will look good, be easy to use and run smoothly.
Your site needs to be responsive so that when people visit it from their smartphones and tablets, they can find what they are looking for and will spend time using it. If your site isn’t mobile friendly, your visitors will get frustrated quickly and leave. This could lead to a lack of interaction, decreased sales and even decreased brand awareness, as people don’t know what you are all about.
Consider Launching your Own App
Many businesses see success with their own mobile apps. If you have something of value to offer your market, this could be a good strategy for you too. Make sure your app is useful to your market and then use it to its fullest potential. It should look professional and work seamlessly, otherwise you could actually harm your brand’s reputation.
The most successful apps are extremely helpful and offer some value to users. They go beyond the business’s website to provide a unique experience that keeps users coming back again and again.
There’s no question that mobile internet marketing will be important in 2015. As more people access the internet from their smartphones and tablets, your business needs to meet them there if you want to continue to build your brand.