We recently wrote an in-depth article explaining how to break into the digital marketing industry; following these tips will help you stand out from the crowd and get a foot on the ladder. The industry is rapidly expanding and constantly changing, so if you’re an undergraduate or graduate wondering what to do with your degree, it’s worth looking at the huge variety of roles available. Regardless of your degree, many companies and agencies offer in-house training. However, your degree subject may make you particularly suitable for certain roles. We’ve put together a guide to the common jobs in the industry and relevant subjects, including a quick-reference table.
Firstly, let’s take a look at the subject areas that are applicable to various positions. In many cases, your degree subject may be useful for multiple roles.
Any marketing or advertising degree will equip you with the skills to launch a career in the digital sector. In addition to traditional degrees it’s now possible to study digital marketing at university.
High-quality infographics, company logos, animation and other types of content can make websites look slick, professional and unique. Graphic designers can create entertaining, informative and shareable content for websites that makes them stand out, strengthening the company’s online reputation and increasing brand awareness.
Any degree relating to communications, journalism and media studies will be hugely beneficial. Outreach, PR and writing are a huge part of digital marketing. Whether you’re outreaching to bloggers on behalf of a client, creating shareable content or engaging in PR activities, your degree will help you understand your client’s audience, and effectively communicate in the appropriate tone of voice and style.
English & Creative Writing
A good English/Creative Writing degree will be extremely useful for a variety of roles; you could, for example, work in social media, content strategy, web editing or copy editing. In addition to being able to write great content, you could also proofread your colleagues’ work to ensure all copy is of a high standard.
Websites with videos have much better engagement, so many companies now require video production. These may include animated, corporate, promotional, educational videos and many other types. In additional to production you’ll be required to optimise and market the videos online through channels such as YouTube and Vimeo, to ensure maximum exposure.
Computing & IT
Digital marketing is obviously a global industry, and as such, many agencies provide multilingual search for their clients. Regardless of the languages you studied, you will be able to help companies looking to expand into other countries. For instance, a UK fashion company may be looking to create an Italian version of their site. If you have great written skills and local knowledge you’ll be valuable to any company looking to expand into the overseas market.
If you’re good with numbers and stats there are opportunities in the more technical areas of digital marketing, such as Pay-Per-Click advertising (PPC). You could also work as an analyst, interpreting stats to present to clients, looking for trends and creating reports.
Our quick-reference table is by no means definitive, but it gives a general overview of the degrees relevant to the most accessible graduate jobs in digital marketing.
If you don’t happen to have a degree in the above subjects, don’t worry. As we previously mentioned, many agencies and companies offer in-house training. If you can demonstrate industry knowledge, passion for digital marketing, and a willingness to learn, you’ll have a great chance of getting your first job in digital.
Furthermore, you can make your degree work for you. You have accrued three or four years of knowledge; there will be companies crying out for someone with your expertise. Whatever your field, you will find companies or organisations with websites that need rich content. You could offer your writing services – they may not have time or inclination to blog regularly, and therefore need someone who understands the terminology and the industry. If you learn the fundamentals of digital marketing, you could work for yourself, and use your knowledge to get great results for clients in your niche.