2018 is the year you are going to set up a business – this is the moment. Here’s how to set up a business in London with great success!
The New Year often brings an inspiration to leave your unsatisfying job in search of something worthwhile (if this is you, check out our careers page.) Some people head straight to the recruitment market, desperate to find something to further their career. Others face the daunting task of reaching out to employers directly on social media to clinch a deal. For aspiring entrepreneurs, setting up a business will be at the top of their to-do lists.
But, it’s not that simple. To set up a business requires patience, persistence and whole lot of positive energy. It’s hard work, but it will also pay off if you have the ability to keep a clear head and work towards set goals.
If you think you’re ready to set up a business in 2018, here are some things to consider as well as some great benefits:
Where should you set up a business, UK?
London is one of the most dynamic, diverse and profitable cities in which to establish a business. This city is brimming with opportunities to network with professional influencers who can offer support in your business growth. Don’t hold back, go to networking events and build connections with industry leaders. The more knowledge and inspiration you acquire, the more influential your business will be.
Though Bigfoot Digital is based in the North of the UK, we continue to attract clients from London. We recognise this as a ‘land of opportunity’ where any business can find success providing they have the right strategy in place. This brings us onto our next step, providing your business with a clear SEO London strategy.
Have a London SEO strategy for success
Your business won’t get far without a business strategy including search engine optimisation. Start with a website, since the first thing a potential customer will do is look online. Include forms, SEO content, tracking, traditional public relations as well as social media.
As always, with marketing, there’s a lot of information to master to ensure you are successful. We deliver award-winning SEO strategies that have resulted in first page rankings for our business as well as for clients. If you are looking for advice or support in starting up a digital marketing plan for the New Year, then we’re all ears.
What makes you a competitor in the crowded London market? It’s unlikely that your concept is totally original, so consider what makes your products/services stand out from the crowd. It’s also a good time to have a look at your competitors; what is their USP? Do they have a marketing strategy? You also need to identify your audience. Obviously, your business will not be for everyone. It will take months of targeted promotion to get this nailed on, so be prepared to test everything.
Organise a Business Plan for 2018
You still up for this? We thought so. Now it’s time to get to the ‘nitty gritty’ of business planning. This is, of course, the financial projections. How do you see the business growing over the next year? This is the ‘bread and butter’ of business success for any owner. You need to keep your eye on the ball in order to allocate budgets for employees, office space, equipment, marketing and taxes, all while generating a positive ROI. This becomes especially important when looking for investment opportunities as it will illustrate how much money you intend to make and will determine if you get the investment, as a result.
Get your Business Ready
Now you have finished the planning stage, it’s time to get the practical things in place. You can start with the employment of an Account Manager to keep track of all your sales. Start small and build up from there. Once the sales start to mount, you can look at an extended workforce. You may also want to consider setting up a business bank account, though this is not mandatory if you are a sole trader. Take a look at the AXA business insurance wizard to give you a good idea of the type of business insurance you will need.
Bigfoot Digital is here to help with your digital marketing
Here at Bigfoot Digital, we hope that 2018 is the year you achieve success from your startup. Find out more about us and how we have supported the growth of hundreds of small businesses with a proven digital marketing strategy. Call 01226 720 755.