How are companies using social media to build brand trust?
Without frequent interaction with customers, your brand faces an uphill battle.
Social media and brand trust go hand-in-hand. Without a trusted reputation, how are you expected to sell products online? You can’t. People need to recognise your brand as a reliable source before parting with their hard-earned cash.
Businesses that don’t display a sense of empathy and understanding will not go very far in building relationships with potential buyers. You need to understand the intentions of your target audience before hitting them with a ‘big sale.’ Their search intent will fall into one of the following categories: Health, wealth or relationships. Are they looking for love? To build their business empire? Or perhaps, they want a more active lifestyle.
Your first task is to establish how your business can help. For example, if you’re the owner of a gym, then focus on posting relatable gym memes and motivational quotes. These, mixed with more promotional messages, will help build trust in your brand.
As a marketer, you should capitalise on current trends and stay relevant to your audience while keeping your content consistent. It’s a challenge, but the channels exist, and people are continually seeing results. Don’t know where to start, what to post, where to post it? We have listed specific tips to help you build brand trust on social media:
So, how do you use social media to build brand trust?
1) Use testimonials
Testimonials from customers are the key to brand trust on social media. A brand with positive reviews is going to stand head and shoulders above the competition. It’s often the push people need to make a purchase decision. Of course, you are going to rave about how amazing your brand is – you want to make money. But, coming from a customer, that content will make a bigger impact.
When you use testimonials, you are, in effect giving customers the nudge they need to buy from your brand. It serves as a genuine reminder that your brand is active and is having great success in your market.
Big brands that are successful on social media go the extra mile to network with potential customers. They join groups and forums in their niche filled with others who may be interested in their brand. It’s not just a post on their social media profile. It’s active engagement. The best part, you may even meet with influencers in your market who will help promote your brand to their followers.
Influencer marketing is a great way to get your name out there, without the need to spend a fortune on paid ads. Like, comment and share posts of influencers in your industry to build that relationship. From there, ask them if they would be open to a collaboration. Make it attractive, though. For example, offer them social media promotion in return for promoting your content on their blog.
3) Be honest
Transparency goes a long way in business. Open up to your audience letting them know more about the history and story of your business. Remember, people do business with people. They will see through the hype of your products. Be humble at all times.
We are all human, and we all make mistakes. It happens at times. The best way to rectify this is to make your apology public. Don’t ignore negative reviews. And, no matter what you do, never delete them. Nothing screams guilty more than a deleted review! Be diplomatic in your response to reassure people that no such mistakes will ever happen again.
4) Be active
Posting on social media every day may be tedious. You have other tasks to complete. You don’t have the time to decide what to post about or to consider trending topics. But, without an active social media presence, you can’t hope to build trust with followers. Stop posting, and watch as your followers rapidly decline.
It’s also worth noting that not every post you push out should be focused on selling. Social media is a way to be creative, build a community, and form lasting relationships. You are not going to do that by continually sending them to your product pages. A good rule of thumb is to follow the 411 social media rule. It’s okay to post content from other credible sources, so long as they are not your competition, as it takes the pressure off coming up with new content ideas. When you build brand trust a loyalty, the sales will come.
Grow your brand trust with a dedicated agency.
Still confused as to how you can increase your brand trust? Bigfoot Digital provide industry-leading advice and training on all things digital marketing – from social media to website design, we can help. Call us today on 01226 720 755 for information about our services and how we can help your business grow online.