Building Brand Trust: How To Use Social Media Marketing To Your Advantage
Building brand trust online takes time and dedication. Read our top tips for improving your online credibility.
With the internet constantly evolving, the way in which we use social media is changing all the time. By now, most businesses have jumped on the social media bandwagon, resulting in a challenging battle to ensure you get noticed above your competitors. To put it simply, it’s not easy!
Getting people interested in your business takes time, but is the only way you’ll see growth. Without brand trust, how can you expect people to continue using your service, or recommending you to their family and friends?
There are lots of ways to build up your brand through social media marketing. Increasing your engagement and creating interesting and informative content is a great place to start; getting more people talking about your services can have a hugely positive effect on your business.
Why is it important to have a high trust rating?
Building brand trust is essential to heighten your reach online. Customers want to know the ins and outs of your company, and creating great quality content tells your customers this. Honesty and trustworthy content are vital to maintaining a good relationship with your audience.
It can be tricky to figure out ways to build trust on social media, especially when there is so much competition online. When trying to gain the trust of your customers, think about how you can maintain customer engagement, communicate regularly and show a passion for what you do.
Communication with clients
One of the easiest ways to persuade customers you are a trustworthy company is through communication. Creating regular conversations is critical, whether it be through posting about topics that will spark a positive reaction with your customers or by replying to a customer query through direct messaging.
Facebook, for example, can track how fast you reply to messages and produce an average, informing potential customers how long they could be waiting for a reply. The lower the wait time, the more active your business is seen to be, thus increasing your brand trust.
If a customer takes the time out of their day to comment on a post or to ask a question about your products, making it a habit to reply in a friendly and positive manner reminds your customers that you’re human and that you’re a friendly company to be doing business with!
Posting interesting, creative content will appeal to your audience, resulting in a great engagement rate. However, customers simply viewing and liking your content isn’t enough to increase brand trust. To reach out and secure optimum involvement, posts with questions give your followers the opportunity to comment on and share posts.
Monitoring how much engagement your posts are getting is simple when using popular social networking sites such as Facebook and Instagram. They use insights and analytics to keep track of how many likes, shares and comments your post is achieving, along with overall reach and click-through-rate.
Having an overview of your performance while being able to see information and metrics for specific posts will help you to create tailored content for your followers. Targeting the right people with the content they are looking for will greatly improve brand awareness and will ensure you’re reaching the people who are buying the products and services you offer.
Be open with clients
Honesty is vital when trying to increase brand trust. Gone are the days when businesses could simply post a pretty picture on social media. If they’re not related to your business, you shouldn’t post them, it really is that simple. Instead, the modern customer wants to know everything about your company, who you are and what your values are – the more they know, the more likely they are to trust your business.
Including unique captions to your posts, along with showing ‘behind the scenes’ insights can help to show your business has a human face. This encourages your audience to talk about their own lives too, allows you to share business news and helps to show what’s going on in your office
Building brand trust can be difficult if your followers constantly see the same posts with the same message. Creating fun content that encourages your audience to react and comment on posts and using emojis and creative images to grab their attention will make a difference to your engagement levels.
Using a mixture of content types, from images to videos, infographics to GIF’s can make people explore your brand further. Look out for specific days on your calendar that posts can be themed around, such as Christmas or Easter. When posting a perfect advertisement on any social platform, keep these tips in mind:
- Increase engagement by targeting ads to specific audiences
- Remarket to your target demographic to increase conversion rates
- Promote your content across multiple social channels
- Investigate what works best by testing a range of different ads on your audience
Grow your brand trust with a dedicated agency.
Still confused as to how you can increase your brand trust? Bigfoot Digital provide industry-leading advice and training on all things digital marketing – from social media to website design, we can help. Call us today on 01226 720 755 for information about our services and how we can help your business grow online.