With the new year comes an opportunity to assess how successful your internet marketing has been and make plans to strengthen your online brand next year. You have the chance to identify your strengths and weaknesses and update your branding efforts so you’ll see more benefits next year.
Deciding whether your brand is ready for the new year doesn’t have to be an extremely lengthy process. In fact, by asking yourself just a few questions you can start assessing your strengths and weaknesses and identify what you can do to improve.
What were Our Biggest Accomplishments?
Think about the last 12 months and write down what your biggest accomplishments, as far as your branding and marketing efforts go, were. These could be anything from rebranding to substantially growing a social media following.
Writing these down gives you a chance to reflect on what you have accomplished. It also lets you see where you were successful and where you may have fallen short. If your accomplishments helped you push your brand forward, you can analyse what you did to do that. On the other hand, if your list of accomplishments is short, you know you need to make some changes.
Where do we Leverage New Technologies?
To compete, your brand needs to leverage new technologies. This isn’t to say you should use every new social media site that launches or even that every industry trend is for you. It just means that you need to keep up with the way your market wants to communicate with you and how your competitors are being successful.
Some newer marketing tools and trends you may want to consider using include responsive site design, mobile apps, geo targeting, current SEO best practices and highly targeted ads. Yes, some of these have been around for a while, but they are constantly evolving to offer better options for businesses.
Take a quick inventory to see how well you are using new tools available and start thinking about where you could improve in these areas in the coming year.
Do People Know what Makes us Different?
You know that marketing your business is all about standing out among the competition. Take some time to think about your brand and competitors and list some things that you have that the others don’t. These could be simple things like excellent customer service or a very accessible website or more major differences, like cutting-edge products or more locations.
Once you have a good list, determine whether or not you are telling your market about these things. Your brand should represent what you do differently, what makes you unique and why you stand out. If you aren’t communicating these benefits, you need to change your marketing plans and messaging to include them.
These three questions will help you recognise how well you have marketed your brand and what you can do next year to see better results. The answers can help you form the foundation of your internet marketing plan and decide what areas you need to focus on so your online brand will grow.