Blogging in simple terms is an online journal, an opportunity to talk about company news and views and to show the human side to your business. A relevant and interesting blog with regular posts will turn a flat brochure website into a far more interactive and dynamic resource. A successfully written blog is a very powerful tool for engaging with your target audience and staff, enabling you to build a loyal community and helping you influence and manage opinions about your brand, products and company.


A well written blog can help to position your business as market leaders and credible experts in your field, in turn increasing awareness, interest and loyalty. All great stuff, but arguably more important than all the above, search engines love to see lots of fresh, regularly updated and keyword rich content onto your website with relevant links. So blogging is important for helping with your overall SEO strategy. Every blog post has the potential to appear on the page one of Google, providing an additional listing and another route to your website, promoting the most relevant pages of your website.