The Unique Power of Pictures in your Content

April 26th, 2016|Content Marketing|

As you develop content for your website, blog or content marketing strategy, how often do you pay special attention to the images you use? Pictures have a unique power and can help you take your content to the next level. They can even stand alone, as images with captions or infographics, for example, to support [...]

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Google PageRank Closed to Public — Now What?

April 19th, 2016|SEO|

Google has made big SEO news: it is shutting down its PageRank toolbar. Industry experts have been waiting for the search engine to update this tool and now Google is confirming that PageRank is no longer available to the public, but it is still using the information privately for search rankings. What is PageRank? Let’s [...]

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The 3 Most Effective Link Building Tactics

April 12th, 2016|SEO|

Search Engine Watch has released its 2016 State of Link Building Survey results, and the findings can help you become more efficient at search engine optimisation. While the days of spammy link building are gone, search engines still use links to determine rankings. The survey garnered opinions from link building experts at agencies and businesses [...]

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Instagram’s New Longer Videos: What can You do in 60 Seconds?

April 5th, 2016|Social Media Marketing|

Instagram has announced that all users will soon be able to post videos that are 60 seconds long, a big increase from the previous 15-second time limit. Instagram has already started unrolling the new feature and all users can expect to have access to it in the next few months. According to the announcement, in [...]

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4 Places to Find New Content Ideas

March 29th, 2016|Content Marketing|

Whether you are trying to fill your blog’s editorial calendar, are planning your content marketing strategy or are working to produce content to support your current marketing campaign, coming up with ideas can be the toughest part of the process. You need to blend creativity with strategy to uncover content ideas that will attract your [...]

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Instagram Adds an Algorithm – What to do Now

March 22nd, 2016|Social Media Marketing|

Currently, Instagram photos appear in your feed in chronological order. When you scroll through your app, you are seeing photos in the order they were posted. But, that’s about to change. In coming months, the photo-centric social media site will start using an algorithm to determine the order of user posts in feeds. What we [...]

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Basic Site Analytics Numbers you Should be Tracking

March 15th, 2016|Online Marketing|

The idea of tracking and interpreting website analytics can be overwhelming, but when you know what you’re looking for and what the numbers mean, this task becomes very valuable. Site analytics can help you understand your target market, enhance your SEO campaigns and generate more leads. There are all kinds of site analytics that can [...]

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Simple ways to Attract an Audience for your Next Live Video

March 8th, 2016|Video Marketing|

Live video is a big marketing trend right now. YouTube, Facebook, Meerkat and Periscope have contributed to the rise in popularity for live videos, and audiences are proactively watching videos from their favourite internet celebrities and brands. But, how do you attract that eager audience for your own business? Live videos are most effective when [...]

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How to use Outgoing Links for Better SEO Results

March 2nd, 2016|SEO|

A recent study found that outgoing links on a website can have a positive effect on its search rankings. Of course, building quality links to a website is a common search engine optimisation strategy, but it’s also important to build outgoing links strategically. There’s a lot to keep in mind when you link to outside [...]

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4 Essential Things to do After Posting a YouTube Video

February 25th, 2016|Video Marketing|

After you produce and publish a video, you aren’t done yet. Making sure your target market sees your video is essential if you want it to bring results. Whether you just published a video to your YouTube channel or posted it on your website, here are the next four things you should do to make [...]

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