When it comes to finding the best SEO company for you, there’s a right and a wrong way to go about it. Here we share the ‘right’ way…
With an incredible amount of spam and dishonest companies online, who sell false promises of an overnight rankings boost, it can be downright impossible to select the best SEO company for you! Let’s be real here; SEO is a long-term investment that can either make or break your business depending on your approach to hiring an SEO company to manage your marketing.
As a top ranking digital marketing agency, we know how challenging it can be to hold onto those top results, especially when competitors are hot on your heels. Our research into the best SEO company practice never stops, and we continue to deliver the same exceptional results no matter what business enquiries. Find a business that shares your impeccable values; who will stop at nothing to ensure you see a return on investment. Here we have outlined the most essential things to consider before hiring an SEO company:
1) Be Realistic.
If it sounds too good to be true, it probably is. Steer clear of any company that guarantees number one rankings. We never ‘guarantee’ results because the industry is so volatile. SEO is an ongoing process, and no one can 100% know what changes Google has up its sleeve for the next algorithm update.
2) Shop Around.
Set up multiple consultations to decide which is the best SEO company for you, but keep it secret. Most SEO companies will be more than happy to sit down and talk with you as they see this as an opportunity to win your business. It also gives you the chance to ask any questions you may have and get to know who you will be working with. Do you get on with them on a personal level? Are they considering your business requirements? It’s important to note these specific acts as someone who is focused on the sale doesn’t deviate from the end goal. We believe what makes the best SEO company is a collaborative approach. After all, you are the experts in your industry – likewise, we are in ours. It comes down to teamwork.
3) Request Case Studies & Testimonials.
The most common questions we get asked are “Can you get me great results?” and “What makes you the best SEO company?” There’s no way to answer those questions without working with that client for a number of months. The next best thing is to present testimonials from happy clients and proven results they have achieved. If you are a Barnsley Salon owner, you want to see testimonials from local clients. Are they ranking number one in your area? If so, that’s a pretty good indication they can deliver the same excellent results for your business.
Here are our rankings for the keyword ‘SEO Barnsley.’ We have retained the number one position for many years and dominate the search engine results for many other competitive search terms.
Before making that call, you need to establish what it is you are looking to achieve. Do you need link building, a one time SEO audit, social media marketing, content writing, or PPC? If you don’t know what these marketing methods are, do your research. If you are still unsure, figure out what targets you are looking to hit. Do you want to see a 20% increase in sales in the next few months, or what about a 50% increase in new enquiries? If your target is to boost your rankings in the search engine results, have you ever considered SEO? Have a target in mind for your business, and make that the focus of your communication with them. The more information you provide them with, the more accurate your proposal will be and the better the results. It makes sense, we promise.
5) Establish Company History.
A good SEO company will negotiate tactically. The best SEO company will do this, but with a friendly approach, as this will show they are not afraid to share everything with you. You want to get into the nitty-gritty of the business, as well as its employees. If they are proud of their achievements, they will have no problem opening up to you. It’s possible to get a fragment of this information simply by looking at their personal LinkedIn profile. This will, however, be a diluted version of the truth and fabricated to look attractive to potential employers. You’d want them to tell you everything about their background, history, experience and failings. Ask them how they were founded, their most successful client result and the worst, and what they have learned from working in the industry. If you have made your mind up from the above steps, you may completely change your mind after asking just a few simple questions.
Work with the best SEO company in the business!
Full disclosure: as a marketing agency, we are pretty bias about what makes the best SEO company. However, we are confident that everything on this list will help you select the right one for you. There is no one size fits all approach when it comes to digital marketing. What works for one business may cause another to plummet in the rankings. If you are tasked with hiring an SEO company, don’t rush things simply because your manager needs a decision ‘today!’ Setting goals, budgets and knowing what questions to ask – that’s what’s going to land you with the best SEO company in the business.
Looking to hire an SEO company? Why not start your search for the best SEO company right here? We’re up for the test! Our friendly team of marketers would love to hear from you. Get in touch today on 01226 720 755 to get your quote.