What are the benefits of Email Marketing?

What are the benefits of Email Marketing?

When it comes to digital marketing, determining where to invest your efforts isn’t an easy decision. With so many different channels and techniques to choose from, selecting the right platform for your business is tough. It all comes down to your goals, your budget and which direction you want your marketing strategy to go. But what about the benefits of email marketing?

Used by thousands of businesses worldwide, email marketing presents a huge range of opportunities for your business. From improving customer relationships to driving a better return on investment, here’s why email marketing is a great technique that offers all the benefits of traditional methods, yet at a fraction of the cost.

Man showing the benefits of email marketing on a mobile phone screen

Fast and cost-effective

Email marketing is perhaps the most time and cost-effective marketing technique. Unlike more traditional methods, email marketing offers an unrivalled return on investment and often requires little to no investment. Think back to a time where postal newsletters or campaigns dominated the marketplace. From the initial organisation of the collateral to the mailing, transporting and waiting, it’s fair to say that traditional methods took a huge amount of time to organise let alone see any tangible results.

The benefits of email marketing, however, is that the process is pretty instantaneous. It takes only a matter of hours to craft some copy, and with so many programs to choose from, all you need to do is put in your information and click send. Similarly, without paying for mailing costs, marketers have a much larger budget to use elsewhere, whether that’s on creating high-quality graphics and content for your marketing campaign, or simply for an extra bit of profit!

Allows you to communicate directly with your customer

Email marketing is the perfect technique for those businesses looking to connect directly with their audience. It’s more than just personalising their subject lines and direct addresses, or products depending on browsing history, although that does help towards improving click-through-rate. Instead, while social media and search engine optimisation are the best techniques to help your brand to be discovered by your ideal customer, it’s all about maintaining and strengthening a relationship over time.

Think about it this way – you’re more likely to purchase from a shop you are familiar with, or that you’ve had some positive associations with, over a brand you’ve only just heard of.

Similarly, if you consider how likely it is for your target audience to actually see your Facebook ads or sponsored posts, you can see how the benefits of email marketing are huge. Facebook limits the number of times a post appears in your News Feed in favour of paid advertising, while around 90% of emails actually get delivered directly to your customers’ inbox, increasing the chances of conversion.

Results are easily measurable

Traditional marketing methods make it almost impossible to quantify success. After all, if your marketing strategy is to hand out brochures or leaflets, how can you even begin to measure your achievements?  When it comes to digital marketing, however, it’s a little different.

Email marketing methods can be instantly measured through the use of analytics tools. From conversion to bounce rates, site visitors to form completions, businesses now have the ability to intricately study their campaigns – what’s gone well, what can be improved, and even how many people have opened your email.

Similarly, one of the main benefits of email marketing is that it allows businesses to experiment with templates, techniques and content, and then measure this against previous campaigns. This helps brands to see which combination of techniques their customers are responding to best, and then alter their strategy accordingly.

Campaigns are easy to share

Think about your social media profiles, your news feed pages and latest updates. How many posts have been shared from other profiles? How many times have you seen your connections sharing something? Whether that’s a video, a discount code or an image, it’s obvious that in today’s day and age, we’re obsessed with sharing things with our friends, family and followers.

Marketers have made it possible for subscribers to forward on deals and promo codes, all with a click of a button. With our proven love of sharing, this feature alone makes email marketing a very clever tactic. But, is sharing really that important?

Essentially, yes. It’s all about social proof, namely using social signals like reviews, testimonials and followers to boost your online credibility. More and more, we’re starting to see brands utilising positive responses in their marketing efforts.

Email marketing makes it easy for your subscribers to share your messages. A single click allows you to share the email with friends, family or colleagues – it really is that simple!

It’s easy to integrate into your other marketing tactics

A supremely versatile technique, email marketing is a tool that can help to improve the impact of your overall marketing efforts. However, it’s not a successful strategy all by itself. Instead, marketers should understand that, rather than using it as an isolated technique, results will improve if you can integrate it into your overall inbound campaigns.

A benefit of email marketing is that it can be used alongside basically any other marketing tactic. For example, perhaps you have a really strong content strategy through which you’ve written valuable blog posts or white papers, along with posting regularly on social channels. Rather than separating these two marketing channels, why not combine them?

Email campaigns can help to increase the reach of your content while promoting your valuable work. Similarly, including social sharing buttons can help to boost your following, engagement and visibility, while sending targeted emails to your social media subscribers can help to cement your relationship with your customers.

Want to utilise the benefits of email marketing for your business? Hire the experts today!

Having an effective and fully optimised email marketing campaign can go a huge way towards growing your business online. Your emails will be sent straight to your customers, reaching them right where they are, making it the ultimate technique to help you to build effective relationships with your audience. Essentially, if you want your business to succeed, you need to have a strong email marketing campaign.  We have a full in-house email marketing service here at Bigfoot Digital. With trained content writers and success to a range of different tools, we know how to create a winning campaign that won’t end up in the junk folder! Contact us today to find out how we can help you. Give us a call on 01226 720755 or send an email to enquiries@bigfootdigital.co.uk and we’ll get back to you as soon as we can.