Barnsley Print Advertising
Our Barnsley print advertising company flawlessly blends online and print marketing for optimum sales.
Online marketing has taken the world by storm in recent years, but there’s still a place for print advertising. It can be easy to let print advertising fall flat in favour of responsive, digital channels. After all, they are often cheap to produce and quick to yield results.
But, is this eagerness for “here and now” marketing costing you customers? With the development of interactive channels like social media giving brands the opportunity to communicate with customers instantly, it’s no wonder a smaller budget is allocated to print advertising.
At Bigfoot Digital, we are first and foremost a digital marketing agency. However, we recognise that a well-rounded marketing strategy is the best way to generate maximum conversions. Our Barnsley print advertising service flawlessly blends online and print advertising to create a strategy that reaches customers in many locations.
What is print advertising?
Many digital agencies claim print advertising is dead, but not us. The instigator of this myth is probably unaware of how print advertising works. How print advertising has evolved alongside new technology. As a business owner, you must understand the benefits of communicating with audiences through both online and print publications.
If you think print media advertising is all about handing out flyers in your local city, then you are missing the full potential of this useful marketing technique. Print advertising can also consist of engaging people at the start of their buying journey. If you have ever given brands access to your home address, this will sound familiar. They frequently send brochures, leaflets, and discounts to your postbox. This tactic works exceptionally well for brands targeting homeowners. Take B&Q, Asda, and RSPCA. You can make a case for print advertising for each of these brands.
The advantages of print advertising for your business
While digital marketing is proven to bring in high returns, it’s dangerous to phase out print advertising altogether. A combination of the two helps to cast your net wider and reach more interested audiences. Here are the ways print advertising can work in synchrony with digital marketing to double your sales figures:
Multi-channel promotion. So, let’s start with the first and most evident of the advantages on our list. Utilising both traditional and online channels allows you to reach more people which results in impressions, engagement and sales. Your younger audience is likely to be tech-savvy, have access to a computer, tablet or smartphone. In this case, online is the perfect method to promote your product/service. Alternatively, an older generation may not operate the same devices. This is a classic case of multi-channel promotion.
McDonald’s is an excellent example of a brand that uses both channels to reach all audiences. You’ll see large billboards on the side of motorways to attract the attention of potential customers, but you’ll also see online advertisements on the TV, radio and social media. This allows them to attract all kinds of customers on the move and at home in the comfort of their homes.
Personal touch. Traditional media is a great way to reach a more broad customer base, while digital media is all about targeted search. Print marketing is incredibly effective for small, startups looking to research prospects. The two techniques can work together to meet the same objectives. While TV advertisements and brochures are great at increasing brand visibility, they can also play a vital role in sharing links to further information. Our Barnsley print campaigns frequently include hashtags to encourage people to share pictures on social media.
Take our local town, Barnsley. You can’t escape signs for the Barnsley redevelopment project, which is taking place later this year to modernise the town centre. There are social media icons included on all banners to encourage discussion on the change. You’ll also notice various press release type articles both online and in print publications.
Scanned content. It’s not uncommon to see a barcode or QR code printed on an advertisement that leads to an online landing page. These can be found in popular magazines, brochures and catalogues where people can scan with their phones to claim a discount or purchase a product. This is a smart way of directly connecting the two channels and encouraging sales.
Word of mouth. Lastly, we have word of mouth, which can be an effective traditional marketing technique to inform people of the existence of your online website or social media accounts. This is usually approached at the point of a sale where people are looking to make a purchase. It can also be used as a business collaboration to offer people money off products once they have recommended your business.
Why choose our Barnsley print advertising company?
While most businesses are more focused on digital marketing, integrating the two strategies can have significant advantages. It’s a good idea to strategise and access how they can work together to bring in more business. Our Barnsley print advertising specialists can help you make sense of marketing both on and offline. We’ll break it down for you in straight-forward steps to ensure you never miss a trick.
What are the benefits of working with Bigfoot Digital? We are award-winning online marketing professionals with a proven track record of exceptional results for clients. We’ll bring together your online and print media advertising strategy for ultimate success. What’s more, we offer web development services to ensure your customers have the best user experience. These aspects when combined result in increased visibility and a higher conversion rate.
Speak to our friendly team today on 01226 720 755 to see how we can help your business. Or, you can drop us an email at firstname.lastname@example.org – we can’t wait to hear from you.