Social media breaks down the barriers between companies and their target audience; when it was first introduced it was seen as a way for companies to communicate directly with their audience.
This is possibly why the practice of automating tweets and posts was considered contradictory to the aims of social media, and an enormous no-no in marketing. But in a study released earlier this year by hubspot, it was revealed that companies that auto-published their blog posts experienced 50% higher lead generation than those that didn’t auto-publish their posts.
Likewise, companies who automated their tweets also saw up to three times more leads than those who tweeted manually. The study was carried out across 3,308 B2B and B2C companies. By automatically publishing your blog content to your social media networks you’re providing value to your followers, and ensuring your audience grows.
While it may feel more genuine to tweet when you have time to tweet, this may result in your tweets gaining less impressions than if they were spaced out throughout the day. By restricting your social media activity to office hours you may be missing vital impressions from the majority of your followers. Use an application like Crowdbooster to determine when your audience is most active.
Crowdbooster will give you a breakdown of exactly when, down to the day and hour, your audience is most active.
Auto-Post your way to success
1. Make sure you write eye-catching blog titles – when users want to tweet your content they expect to be able to do so with minimal effort. Try to keep things below the 140 character range, and remember you’ll want to leave space for your own twitter handle. If you prefer, you could also use a tool like Click-to-Tweet to create Tweet This Links.
2. Most blogging platforms will allow you to auto-post your blog posts to Facebook, Twitter, LinkedIn and Tumblr. Also, make sure your social sharing buttons are easily accessible at the top and bottom of the posts. Users will often know from the headline if they’re planning to tweet the article, but sometimes they’ll want to read to the end before sharing it. Make life easier for them by making the sharing buttons accessible.
3. Sign up with Bufferapp to help you space your Facebook and Twitter posts throughout the day, or use the scheduling service included in Hootsuite. Then spend fifteen minutes every morning browsing your RSS feed and adding inter
4. If you’re trying to generate leads make sure you offer a clear call to action within the blog post. Likewise, you should be following up and interacting with those people who tweet, re-tweet and comment on your posts. Writing the blog post is only the tip of the iceberg when it comes to lead generation.