Search engine optimisation strategies are always changing and even though your website may have once been perfectly optimised, it may need some updates to meet current best practice guidelines. Whether you have previously worked to make your site search engine friendly or not, these questions can help you assess it to make sure it is SEO ready.
Do You Update Your Site Regularly?
Search engines favour websites that are updated frequently, so by adding content to your site on a regular basis you will reach higher rankings and make it easier for your market to find your website. Some easy ways to update your website include posting things like blog posts, newsletters, business news, new products or press releases on a regular basis.
Are You Using the Right Keywords?
If you want your website to rank for certain keywords, or appear higher up in search results when users search for specific words, you need to include them throughout your site. If you have never added keywords to your website, do some research to choose the best keywords and then find ways to naturally include them in your copy.
Some businesses have websites that are centred on keywords they aren’t targeting anymore. Even if you have added keywords to your site, it is a good idea to reassess them regularly and make sure you are targeting the right keywords.
Do You Use Title Tags and Meta Descriptions?
Neglecting title tags and meta descriptions can cause you to lose rankings. Make sure you are using both of these elements to their fullest potential by using keywords wherever possible. Use the same keywords you used throughout your copy in your title tags and meta descriptions.
Does Your Site Use Custom URLs?
If the pages on your website have long URLs full of random letters and numbers, you are missing a major opportunity. Instead of using these default URLs, create a custom URL that includes a keyword for each of your pages.
You may also use this strategy to create pages around certain keywords. Just be sure that you are providing useful content and pages, and not just creating spammy landing pages that will lead to Google penalties.
Do Your Pages Have Social Media Sharing Buttons?
You should already be promoting your website through social media so you can get more readers, more traffic and higher rankings. But, do you let your readers help you with this effort? If you include social media sharing buttons on you site, your loyal customers or readers will be more likely to share your content with their friends on social media, helping you get an even bigger audience and more traffic.
Some of the content you create should be link bait that will help you get more traffic. Blog posts, videos, podcasts, news stories and other content that resonates with your market is more likely to gain traction on social media, so think strategically about the kind of content you create and how you share it.
This list is by no means exhaustive, but it can help you start to assess whether or not your site is optimised for search engines. As you lay the foundation for your website, by using fresh content, keywords, title tags, meta descriptions, custom URLs and social media buttons, you can implement even more strategies to optimise your site more fully.