As an SEO company, one of the first activities we undertake is a technical analysis of a client’s website. This is because there are aspects of website design that have a fundamental impact on SEO. If a website isn’t functioning it won’t do well in SERPs, as many Google ranking factors are related to functionality and user experience.
Website Loading Speed
One of the most basic tenets of website functionality is website loading speed. If your page takes too long to load, a user is likely to become frustrated and quickly give up (or switch to a competitor’s website).
Page speed is even more significant for mobile websites; according to Thinking With Google, 40% of mobile users will leave a page if it takes longer than three seconds to load. As more people are surfing the web on their phones, taking mobile optimisation into account is becoming crucial to every SEO company’s work, especially now that Google is rolling out mobile-first indexing.
To get a better picture of what is affecting how fast or slow your website is, Bigfoot Digital offers a free SEO audit to analyse a variety of on-page factors that can be optimised for better website loading speed. A few of the main things we look at include:
One of the easiest changes you can make for improved page speeds is image optimisation. Compressing, reformatting, and resizing images means they will load much more quickly.
301 redirects are useful for pointing visitors to updated pages or changed URLs, but can also take up significant loading time. We analyse redirects and can help you address the issue if they are affecting website loading speed.
Deleting plugins you don’t use can vastly improve website loading speed; also, disabling plugins and testing page speeds can help you determine which plugins are slowing down your site. Looking for plugin recommendations? Check out our favourite WordPress plugins.
Mobile optimisation has become crucial to successful search engine optimisation. We can make your website mobile responsive or implement Accelerated Mobile Pages (AMP) if your mobile page speeds are struggling. Find out more about responsive versus mobile-first website design here.
Server Response Time
Ideally, after a request your server should transmitting the first byte of resources within 200 milliseconds. We can make sure your hosting service is up to scratch and even migrate your website to improve page speeds.
When a user has loaded a page, it should be cached so that next time the same user visits the page will load without having to send another HTTP request to the server. This will boost the likelihood of a positive user experience for subsequent visits.
CSS and JS files can take up a huge amount of data on your website. We can minify these files, getting rid of unnecessary coding to improve page speeds and user experience. Compression can also be used to reduce the loading times of large pages.
Choosing an SEO Company to Improve Your Website Loading Speed
Website functionality may seem to be more within the realm of web design companies than an SEO company at first, but as you can see page speed alone is greatly important for user experience and therefore search engine results. Bigfoot Digital is a leading SEO company offering expert advice and services in relation to website performance and online presence.
To find out more about our services, you can contact us and a member of the Bigfoot team will be more than happy to help.