A Guide to Blogging for SEOs

With the penguin update firmly in place, now more than ever, website owners are looking to content creation to supercharge their keywords and boost their link building schemes. If you’re able to write content worth linking to, then you’re well on your way to gaining free links via social media and other reputable sites.

A blog is one of the best ways to achieve this, not only does it give your company a place to share your opinion on top industry news, but it also gives search engines a reason to keep returning to your website. Here are some top tips for blogging for SEO professionals – and remember, anyone can benefit from a blog, agency or freelance!

You may need to upgrade your writing tools before starting a blog...

1. Be Original. You may have heard of article “spinning”, which basically means re-wording a piece you found online and passing it off as your own. Although some claim that this is acceptable because you put the effort in to changing the syntax and structure, it isn’t, no matter how you cut it, it’s still plagiarism.

2. Avoid Keyword Stuffing. Although your SEO subconscious may be telling you to stuff “SEO Agency” and “Search Engine Optimisation” into the article as many time as possible, this will distrupt the flow of your writing and make it horrible to read.

3. State Your Sources. One of the most vital parts of blogging is giving credit where credit is due. Don’t simply mention where you got your information from, link directly to it. Also, make sure you’re only referencing reputable sources – nothing screams amateur blogger like linking to spam filled pages.

4. Use Images. The Internet is a visual place – and an image makes it pinable and shareable. If you’re handy with a camera consider making your images available under the creative commons scheme – the easiest way to do this is on FlickR. You can then request a link to your site every time your image is used.

5. Keep Things Fresh. Don’t just churn out the same content as everyone else. Look for a new angle, and put your own mark on it. Always keep looking for new sources for your blog – don’t just reference back to the same three every time.

Do you run an SEO blog? What are the biggest challenges you faced when venturing into this realm?