Even small changes can make a big difference in how your website looks and how effective it is at helping you meet your business goals. In fact, sometimes all you need to do to see more results is make a few simple changes. There are situations that call for an entire site makeover, but here are eight easy ways to update your website.
Change the Navigation Menu
Consider the titles and pages you include in your navigation menu and decide if the way you have it set up is helping you meet your goals. By adding specific products, information and other pages to the main menu, you can draw attention to them, which can help you meet goals like increasing sales or helping your market understand your business.
This is also a good way to make sure your site’s pages are organised and your site is easy to use, so your market will spend more time browsing your content and products.
Bring Buried Information to the Front
Bring information about products, how to contact you or details about events to the front of your website, on the homepage for example, to make it easier to find. If you haven’t updated your site in a while, important information could be burred and difficult for your market to find.
Make it Easier to Connect on Social Media
Make sure there are links to the social media networks you use in a visible place on your site. It’s a good idea to include these on your homepage and keep in mind that if they are one of the first things your market sees, people will likely click on them, leaving your site.
Of course, this can be a great thing if your goal is to build your social media following, but if you want people to spend more time on your site you may want to add them to the bottom of the homepage.
Add a Newsroom or Blog
If you don’t already have a blog, consider adding one. A blog is a great way to connect with your market and publish your own content, which you can share on social media to drive traffic to your site. A newsroom, where you post company updates, new products and newsworthy information, can also help you do this.
Both of these tools allow you to update your site regularly, which has great search engine optimisation benefits.
Clear the Clutter on Each Page
If you’ve been adding information to the pages on your site for some time, they could be cluttered with information that doesn’t need to be there anymore. Assess each page and remove outdated information, extra pictures and excessive copy.
Make it More Visual
Websites that are too text heavy can be less effective because they are overwhelming to readers, who often leave the page before they have read everything. Avoid this problem by breaking up text and using visual elements, like pictures, buttons, lines, arrows, and colours, to make your pages easier to read and information easier to digest.
Rewrite Your Homepage Content
When was the last time you updated the content on your homepage? This is a quick and easy way to make sure your site still reflects your brand and purpose and that it will effectively reach your market and encourage people to become your customers.
Refresh Your Calls to Action
Another simple way to update your website is to refresh your calls to action so that they are in line with your Internet marketing strategy. For example, if your strategy is to drive people to your website and then convert them to customers, making more sales, your calls to action should ask people to make a purchase.
If your website is in need of a change, use this list to find simple ways to update it and make it a more effective part of your Internet marketing plans.