Calls to action are vital to your Internet marketing tactics. Whether you are using social media, content marketing or advertising, most, if not all, of your pieces should include a call to action. This statement should ask people to do something that will help you meet your goals.
But, asking people to call you, make a purchase or “click here” gets old, and frankly, isn’t always very effective. To make your calls to action more powerful, try using some stronger, more creative verbs. Here’s a list of 8 words and phrases to help you get started brainstorming.
“Make a Change Now”
If your products or services can help people make a change, tell them that! Make the phrase more urgent with words like “now,” “right away,” or “immediately.” This is a phrase that will attract a market that isn’t happy with something and is ready to do something different.
“Let us Solve your Problem”
On the other hand, maybe your customers want you to solve a problem for them. Communicate the fact that you are ready and willing to do that with a call to action that tells people to leave things in your hands.
“Recharge” is a word that stands out and conveys a sense of renewal and energy. Calls to action that are asking people to relax, take advantage of new information or increase their energy are good candidates for a word like this.
Another powerful word, “reclaim,” is one to use with people that feel they have lost something you can replace. Some examples of this call to action might be “reclaim your time,” “reclaim your storage space,” or “reclaim your independence.” This is a word that not only asks people to take an action, but also inspires them.
“Make things Easier”
If your business is all about making something easier with a product or service, convey that idea and benefit clearly with a call to action like “make working out easier” or “make keeping your family safe easy with these tips.” One of the major benefits of phrases like these is that they all show value right away, which is attractive to an online audience.
People like to save, whether that means saving money, time, hassle or energy. This is a word that jumps out on social media and your website. You can also use this as part of calls to action related to discounts, as in “save 20 percent when you enrol this month!”
“Help” can be used in two ways: telling people you can help them or asking them to help you. Use this verb when you want to show people what exactly you can do for them to make the benefits of your product clear.
Or, use “help” to encourage people to reach out to you. For example, post “Help us choose the best poster for our event” on social media and solicit feedback from your market. This can be applied to anything from “help spread the word” to “help us understand what you need.”
“Get Exclusive Access”
Giving people exclusive access can help you build a buzz about a new product or make some online resources more valuable to your audience. People who have exclusive access may be more likely to feel valued and loyal to your brand.
The calls to action you use across your entire strategy and all of your tactics should work together to encourage people to respond the way you want them to. If you are trying to promote an event, your calls to action will be different than if you are trying to increase sales.
Choose some powerful words to make your calls to action more effective and make sure your content is aligned with your brand so you will see more results.