With 284 million monthly active users and 500 million tweets sent each day, Twitter is an excellent platform for social media advertising. Many businesses already use Twitter as part of their social media marketing plan, but you can get even more out of the site by using it for online advertising too.
Add something new to your internet marketing strategy this year by setting up a Twitter advertising plan or finding new ways to advertise on the site. Here are some pro tips you can use to make sure your efforts will bring great results.
1- Choose the Right Goal
When you first set up a Twitter advertising campaign, you are asked to choose a goal. Your options include gaining followers, driving traffic to your website, increasing engagement, installing apps and getting leads. Choose the one that best fits your goals so you can take advantage of Twitter’s built in features. You can also opt to create a custom campaign if none of these options fit your needs.
2 – Use Targeting Tools Wisely
Twitter offers targeting tools advertisers can use to make sure their ads get to the right market. Use these tools to their fullest potential and don’t be afraid to experiment with different settings to find what brings the best results for your business. Keep in mind that you may also need to use different approaches to target different markets.
3 – Remember Mobile Users
According to Twitter, 80 percent of its active users are using a mobile device. Knowing this, you should make sure your ads are easy to read on a small screen and any links you include lead to mobile-friendly sites. If you have products or services that would interest heavy smartphone or tablet users, Twitter would be an excellent place to advertise.
4 – Develop your own Hashtags
Since your Twitter ads are highly targeted to a specific market, you don’t need to use general or popular hashtags to tap into the right audience. Instead, use your own hashtags to help you build your brand, draw attention to your products and get people talking.
5 – Be Natural, Not Pushy
Twitter ads appear in users’ feeds and if they look too sales oriented or pushy, people will skip over them without responding to your call to action or even reading them. Try to write ad copy that is natural and is the kind of update that would normally appear on Twitter. This also helps you avoid looking spammy, which benefits your reputation.
6 – Don’t Skip a Call to Action
Your Twitter ads are an excellent place to use your marketing calls to action. Since they are targeted and widely seen by your audience, make sure you make the most of them by asking people to follow you, visit your site, buy a product or take some other action.
7 – Use Twitter’s Measurement and Analysing Tools
As a Twitter advertiser, you will have access to a special dashboard that lets you see how well your ads are performing. Keep an eye on this and know how many impressions, followers and engagements your ads result in so you can alter your approach to improve your campaign as needed.
This year, get more out of Twitter advertising by using this list to enhance your campaign. We offer Twitter advertising services, so get in touch with us if you would like more information about how this tactic can benefit your company.