If you follow search engine optimisation news, you know that Google is set to unroll a new update next week that focuses on mobile optimisation.
As Google states in its announcement: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices.”
Ideally, you have already worked on your site’s mobile optimisation, so this change won’t have a big impact on your site’s search rankings. But, now is a good time to make sure your site is updated and mobile friendly, according to Google’s standards.
Here are seven resources, straight from Google, that can help you with your mobile optimisation efforts.
Start with Google’s Mobile-Friendly Test. All you have to do is enter your URL and click “analyse.” You’ll find out in a matter of seconds if your site is mobile friendly and see a list of issues that need to be resolved, along with tips for how to get started. You’ll also see a screenshot of your site as Googlebot sees it on a mobile device.
Google’s Principles of Mobile Site Design
Google has put together a handy slideshow, which you can view online or download, all about what it takes to create a mobile-friendly website. The report covers things like navigation, site search, usability and a technical checklist.
Mobile SEO Guide
You can visit the Mobile SEO section of the Google Developers website for step-by-step guides that will walk you through choosing a mobile configuration, signaling your configuration to search engines, avoiding common mistakes and configuring your site for other devices.
Mobile-Friendly Websites Guide
Another very thorough guide from Google, this resource walks you through the entire process of checking if your site is mobile friendly, customizing your software and implementing mobile SEO best practices at your business. This site links to other resources to create a good one-stop resource for mobile SEO beginners.
The Web Fundamentals guide is another resource that is full of helpful information and links to other Google resources. Google describes it as “a comprehensive resource for multi-device web development.” It includes several tutorials, tools, information on the principles of site design, tips for monetisation, information on device access and integration and so much more.
Webmaster Central Help Forum
This forum is a great go-to resource for site owners and developers where you can find answers to commonly asked questions, search for solutions, post questions and help others. It is organised into discussion categories and lets you keep track of groups you participate in and the questions you ask.
App Indexing for Google Search Help Section
This page on the Google Developers site is designed to help developers link their mobile apps to search results using the App Indexing API. The page includes a technical guide, frequently asked questions and case studies to help you learn from the best.
All of these resources are specially geared toward helping businesses make sure their sites are optimised and users can find their content on a mobile device. Following these guidelines and using SEO best practices will help you maintain your current rankings and earn new ones, so your site will benefit from more traffic.