In many ways, your website is the online face of your business. It’s where your customers, potential customers and other members of your market go to find more information, and in some cases, buy a product. But, getting leads from your website takes some strategic planning and might even require a few changes to your site.
Make it Easy to Respond to your Call to Action
Your call to action should be loud and clear on your homepage. If people come to your website and aren’t asked to do anything, they won’t. For example, if your goal is to sell one of your products, use copy that encourages people to buy it and include a button that links to the product page.
This same strategy applies to all kinds of goals, whether you are trying to build your email list, sell products or get more social media followers. Whatever you want your site visitors to do, make it easy.
Use Lead Generation forms on Every Page
Every page of your website should include a lead generation or sales form. Put it in a very visible place, like near the top or on a side bar where your visitors will see it right away. Including it on every page makes it more likely that people will fill it out and ensures that people will see it, no matter what page they enter your site from.
Illustrate a Benefit
People need a reason to buy your product or give you their contact information. Very clearly illustrating the benefits you can offer is a great way to get more leads. Use sales copy that tells people why they should buy your product and use content and your site’s design to tell people why your services are the best available.
Testimonials are a powerful way of persuading potential customers. They let your market hear from people who are influential or who they identify with, which makes them more likely to respond to your calls to action. You can use written testimonials on your site or make them a little more interesting by creating videos.
Use a Purposeful Design
Use design elements, like contrasting colours, white space, arrows, boxes and graphics to make your site more attractive and make your calls to action and other important information stand out.
You can also use your site’s design and navigation to lead your visitors through your pages and convert them into sales leads. Think carefully about the information you include on each page and where your links are, and place them in areas that will help you get more leads.
Make it Easy to Contact You
Finally, make it very easy for your visitors to find your contact information. The last thing you want is for would-be customers to leave your site because they can’t figure out how to contact you with a question or to make a purchase. You can simply list your contact information in a central place on your website or use a contact form, or both.
When you are strategic about your site’s design, layout and content, you can convert more of your site visitors into leads. Start by assessing your website and using these tips to find ways you can make it a more powerful sales tool.