There are a few things you need to do before you publish your blog posts so you can ensure they will be valuable to your audience and will support your marketing plan. After you’ve written that draft, use this list to make sure your post is ready to go live on your blog.
1 – SEO Optimisation
Instead of trying to force keywords into your blog posts where they don’t belong or feel unnatural, optimise your posts after you have written them for your market. Write your draft with your audience and goals in mind, then come back and add keywords and phrases as needed. If your post is well written, chances are that your keywords will naturally appear. This is also a good time to add links to other pages on your site and outside resources.
2 – Spelling and Grammar
Go over your rough draft once or twice very carefully, checking for spelling and grammatical mistakes. Editing each post carefully is very important, as it can mean the difference between spammy and professional content. High-quality blog posts that are error free speak highly of your brand and will help you gain your market’s trust.
3 – Tone and Style
After you have edited for spelling and grammar, make sure your tone and style match your brand, audience and goals. Your blog posts should fit in with your website and each other, so they feel like they belong on your site and are part of your business. The tone and style you use should be pretty consistent, but once in a while you may be more formal or casual depending on the type of post you are writing.
4 – Image Quality
The perfect image adds to your message and captures attention. It’s also professional and high quality so it adds to, rather than detracts from, your content and message. When possible, use images that fit in with your brand and will pique interest on social media and news feeds.
If your blog post lends itself to things like infographics, charts, or custom illustrations, consider adding them. These can make your posts even more valuable and turn them into better resources for your readers.
5 – Categories and Tags
Now, add categories and tags to make your blog post more findable on your website. These labels will help your market see at a glance what the content is all about and will group it with related pieces. As you do this, people will be more likely to stay on your site and explore your content.
6 – Meta Information
Lastly, add meta information like a title, description and keywords to optimise your site as you add new content. This information will help you gain search engine rankings so you can drive organic traffic to your website.
When you take the time to use this checklist before you publish your blog posts, you will make them more valuable resources that will help you build your online reputation and brand and complement your marketing strategies.