Your blog is arguably one of the most important Internet marketing tools you have. It’s a place where you can publish any kind of content you want and that you have complete control over. Unlike social media, which can come and go and which has rules set by another business, your blog is completely yours.
There are all kinds of ways you can use your blog as a marketing tool, allowing you to connect with your market and reach marketing and business goals.
Highlight Samples of your Work
You can use your blog as a sort of portfolio of your work to show potential customers what you are capable of and highlight results you’ve seen. Whether you sell a physical product or are a consultant, you can use statistics, case studies, success stories and even informational articles to tell people what you can do for them.
People like to sample things before they make a purchase, so use your blog to give them a taste of what you have to offer and to show off your expertise.
Relay Business and Industry News
Using your blog as your own personal newsroom is a great way to keep your market informed. Post information about business and industry news and encourage your market to rely on you for the best, most up to date news. Determine what kind of news your market is interested in, whether it’s industry news, new product features or new store openings, and post about it on your blog.
Build a Community of Customers
Don’t underestimate the power of your blog’s comment section. As people voice their opinions, engage in discussions and respond to your blog posts, you can build a community of customers. By listening to your customers you can get valuable feedback that can help you enhance your business. You can also find ways to encourage your loyal customers to become brand advocates and refer their friends to you.
Answer Questions from your Market
Your blog can become a source of information and answers for your market if you publish answers to questions they frequently have. You can do this in a question and answer format or you can do it more casually, creating posts that answer commonly asked questions. These kinds of posts make your blog a great resource that customers will want to return to again and again.
Provide Valuable, Helpful Information
When you make your blog a valuable resource that people depend on for tips, information, industry news, helpful ideas and other things, it becomes a more powerful marketing tool. Lots of very popular blogs are so well liked because they have become an invaluable resource for a niche audience. As you do this, you’ll be cultivating an audience that likes your brand and wants to hear what you have to say.
Educate People about Your Products
Finally, you can use your blog to educate people about your products and services by posting how-to guides, video tutorials, information about new features and even product instructions.
This kind of content appeals mostly to current customers and shows them that you are ready to be more than a service provider; that you offer customer support. Potential customers will see these blog posts as evidence that you provide support and could even discover products and be persuaded to make a purchase.
There are literally dozens of ways you can use your blog as a marketing tool and these are just a few ways you can get more value out of your company’s blog. Review your marketing strategies and find ways your blog can help you be successful.