6 Guiding Social Media Marketing Principles for your Campaigns

Social media marketing is a must in a time where people depend on Facebook, Twitter, Instagram and other sites to communicate with friends, keep up with the news and even shop.

Each social media campaign for each business and each set of goals will be different. It’s important to make sure you use social media in a personalised way to build your brand and connect with your market.

However, you can use these more general guidelines and tips to enhance your social media campaigns and get results.

Not all Social Media Sites are Equal

There are so many social media sites out there, but you don’t need to use them all. In fact, you probably shouldn’t use them all. Some sites will be more conducive to your brand and more effective at helping you reach your market than others.

Choose the sites you use carefully according to what your goals are and how you can best communicate with your market.

Have two-way Conversations

Use social media as a two-way conversation tool. Talk to your customers and then listen to what they have to say. You can listen through comments made on your page and by observing what your target market is doing on the site. What kind of content are people sharing? What do they do on social media? Watch for these kinds of habits and keep them in mind as you develop a social media plan.

Social Media is Like Public Customer Support

Social media is very public. People will watch your business and take note of the kind of content you share, but they will also watch how you interact with customers. Remember that as you have those two-way conversations, you have an opportunity to create a reputation as a brand that provides excellent customer support.

It’s Possible to Overdo it on Social Media

Do not use social media to spam your followers and customers. Find a good frequency to post content and status updates and then don’t overdo it. It’s easy to lose followers and even become annoying on social media by posting too often or overwhelming an audience with content that isn’t particularly valuable.

Make Social Sharing Easy, and Content will be Shared

People won’t share your content if it is hard to do. Focus on creating excellent, high-quality content people will want to share, and then make it easy for your market to share it on Facebook, Twitter, LinkedIn and other social media sites. The easiest way to do this is to make sure there are social media sharing buttons on your website and every piece of content you publish.

Social Media Should be an Extension of your Online Property

Remember that you don’t have control over the features on social media. Social media sites can change the way they display content, the tools that allow you to reach your market and even close down at any time. Knowing this, make sure social media is an extension of your own online property.

In other words, work to build your website or blog up as the main source of information for your customers and then use social media as an outreach and sharing tool. If you rely too heavily on social media, you risk losing your audience when drastic changes are made that are out of your control.

To get the most out of social media and use it as a powerful marketing tool, keep these tips in mind. Take some time to update your profiles and then create a strategic plan that lets you build your brand and promote your products.