The world of search engine optimisation is always evolving and with all these changes come a lot of questions from businesses that want to rank their pages to attract more traffic and customers. While strategies come and go and algorithms always change, there are some best practices that are likely to remain in place for some time.
Keep in mind that every SEO plan will be different. What works for one business won’t necessarily be your key to success. Your industry, audience and goals should all be considered as you develop a plan, but answers to some common questions can help you get started.
When can I expect to see results?
It’s hard to answer this question because it all depends on how you approach SEO. In most cases, it takes several months to start seeing results. As you create content, build links and optimise your site, it will take time for search engines to find your changes and then rank your pages.
Should I focus on quantity or quality when it comes to SEO content?
The days of mass producing low-quality content just to build links are gone. Now, search engines are concerned about the quality of content and natural, valuable links that position your site as a helpful resource. Focus on creating high-quality content that is in line with your content marketing plan and optimise it for your SEO strategy, so you can build links and rank for specific keywords.
Is guest blogging still a valid SEO tactic?
After some debate and questioning, most experts agree that guest blogging is still a valid SEO tactic if you use it the right way. Work to provide real value and make sure any links you include are appropriate for the content. Also make sure all of your guest posts are on high-quality sites that are somehow related to your own site or industry, so your content won’t look spammy and so you can attract the right audience.
How often should I update my target keyword list?
Any time you change your products, goals or SEO strategy, you should refresh your target keyword list. Of course, you should also review it on a regular basis to make sure it reflects your goals and to find new ways to be effective. As you experiment with keywords and strategies, you will likely have new ideas to try.
Is SEO primarily onsite or offsite work?
A good SEO plan requires both onsite and offsite work. Your site needs to be optimised with keywords and run smoothly and quickly. It also needs to be set up in a way that will help you convert visitors into customers. Then, you will need to use some offsite SEO tactics, like link building and social media, to help you complete your strategy and rank your pages.
Can I do SEO in house?
It is possible to do SEO in house if you have the time, resources and a knowledgeable team. Many businesses are able to do this successfully. However, if you aren’t sure how to get started or aren’t seeing any results, hiring an expert is the best way to go. We offer several different SEO services and you can get in touch with us for help creating a new strategy or strengthening the one you already have.
No matter what kind of internet marketing goals you have, chances are a good SEO plan is essential to finding success. Keeping up with the latest changes and trends can be hard, but these best practices are likely to stay around for some time.