Blog posts and online articles are a great place to start when it comes to content marketing. In fact, for many businesses, these types of content lay the foundation of their content marketing strategy. However, you can use other types of content to help your business stand out and communicate to your market in different ways.
The types of content you use and how you use them will depend on what you are trying to accomplish and what resonates with your target market, but here are a few ideas to help you get creative.
Infographics are a very popular Internet marketing tactic, but are you using them yet? These are the perfect way to communicate a lot of information or detailed specifics in a quick and easy way. They are easy to understand, interesting and very shareable. Try using an infographic to report interesting industry specifics, sales figures or just some fun information.
Product Demonstration Videos
We’ve blogged before about how videos are a very effective sales tool. One great way to use them is to produce demonstrations that show your products in action. Consumers like to understand a product’s features and exactly how it works and how effective it is before they make a purchase.
Keep in mind that whenever you create videos or podcasts, you’ll need to also produce a written transcript or summary of the content if you want to use it as part of your search engine optimisation efforts.
Interviews with Industry Experts
Give your audience a chance to hear from someone else. You can interview an industry expert with video or audio or you can write a blog post or article in a question and answer format. Industry experts can help you attract attention and can also influence your audience.
How-to guides are another popular form of content you can use to provide value to your market. Consider writing guides that are relevant to your products or services and that solve common problems your market has. This is another type of content that people may be more likely to share through social media.
Frequently Asked Questions
When you can solve a problem or answer questions for your market, you become a valuable resource. Compile blog posts or articles that list frequently asked questions about your business, products, services or anything else relevant to your company and market.
Interactive quizzes are very popular and are a great way to drive traffic to your website. This kind of content is fun and entertaining and is also something that people are likely to share on social media. Get creative and find ways you can use quizzes to promote your products and build your brand.
Content marketing is an Internet marketing strategy that can help you accomplish all kinds of things, from greater brand awareness to higher search engine rankings and even increased sales. As you create your strategy, find creative and unique content types you can use that will resonate with your market and help you reach your goals.