Effective Internet marketing campaigns include calls to action. Whether you are using social media, blog posts, websites, online articles, videos or any other marketing tactic, each one should ask your market to do something or encourage people to take some kind of action.
Calls to action should help your business grow and develop in some way, whether that is with more sales, increased exposure or better brand recognition. The specific calls to action you use will depend on your business goals and marketing campaigns. But, there are some strategies that you can apply to most calls to action to make them more powerful.
Create a Sense of Urgency
Creating a sense of urgency, whether it is by imposing a time limit or simply by telling people they need to act quickly, can make your calls to action much more powerful. This strategy tells your audience that the sooner people act, the better off they will be. Urgent calls to action are commonly used with limited-time deals, freebies and even when asking people to contact a business.
Appeal to Needs or Wants
When you appeal to peoples’ needs and wants, they are more likely to respond to your calls to action because you are positioning yourself as the solution to someone’s desires. To do this successfully, you need to do some market research and understand what is important to your market and how those things can be connected to your business or product.
Solve a Problem
Becoming the solution to the problems people in your market commonly have is a great way to make your calls to action more powerful. You probably already know how your business or products solve a problem or make peoples’ lives easier, so use that knowledge as you create calls to action. When people understand that what you have to offer is a real solution, they will respond to your calls to action more readily.
Promise a Benefit
People are overwhelmed with emails, online content, websites and social media posts. To break through all the messaging your target market is exposed to every day, you need to give people a reason to pay attention to and respond to your business. One great way to do this is to promise a benefit.
This can be done in the form of good deals, valuable content or outstanding results. When you answer the “What is in it for me” question for your market, your calls to action will be powerful and effective.
Use Influential People and Ideas
Calls to action can be enhanced when you use influential people and ideas to help deliver them. If there are certain people, websites or ideas that your audience respects, find ways to integrate them into your marketing and calls to action. Remember that sometimes peoples’ friends are extremely influential, so using them to help promote your brand on social media can be a simple way to use this strategy.
The more powerful and effective your calls to action are, the more beneficial your Internet marketing campaigns will be for your business. Start improving your calls to action by using one or more of these five strategies.