Many businesses and marketing teams aim to keep people on their site longer. The thinking is that the longer visitors stay on your site, the more they will learn about your brand and the more likely they will be to become customers.
Tackling high bounce rates is a matter of providing the right messaging and quality content and designing your site well. When you plan your site strategically, and implement a few tactics, you will be able to keep people on your site longer.
Lead People Through Your Site
If your site is confusing and people can’t find what they are looking for, they won’t stay for long. Make sure your navigation bar or menu is easy to find and that the labels make sense. When someone lands on your site, she should be able to find what she is looking for quickly.
But, making sure your navigation is clear isn’t the only thing you need to do. With menus and teaser information you can lead your visitors through your site to visit more pages, learn more about you and discover more information.
For example, on your home page you may list your top five products with just a line or two about each and the option to click to learn more. These kinds of design elements and good copy writing will lead people through your site so they will stay longer. Many blogs display related posts at the end of each blog post, which is another great way to encourage people to keep clicking through your site.
Give People a Chance to Interact
Interaction makes your site more interesting, encourages your visitors to engage with your brand and can keep people on your site longer. Making it possible for people to leave comments, click through images, scroll through lists or click buttons for more information are all great ways to keep people on your site.
Even giving people simple options like signing up for updates or downloading a freebie can encourage people to spend more time on your site.
Don’t Use External Links on Your Home Page
External links on your home page make it easy for visitors to leave quickly. Putting these kinds of links on deeper pages can decrease your bounce rate. Some businesses put links to their social media accounts on their home page, which can work for you. Just remember that if your buttons are big and in a prominent place, people will probably click on them and leave your site. If your goal is to increase your social media following, this can be a good thing, but it might mean that visitors will leave your site quickly.
Break up the Text
Websites that are text heavy and not very visually appealing tend to scare visitors away. People want to be able to look at your site and quickly learn about your business or find the information they need.
Try to use copy that is concise and to the point. Where more text is needed, break it up with images, bullet points and headings. The layout and design of your pages can also make bigger pieces of text easier on readers’ eyes.
Make it Attractive
We’ve all landed on one of those websites that is just plain unattractive. Sites that aren’t organised, are hard to read, don’t look professional and just aren’t very visually appealing don’t make us want to spend much time on them.
Keep people on your site longer by creating an attractive website. Colours, branding, layout and copy all make a difference. The idea is to make your site so interesting and attractive that people want to spend time browsing it.
When you lead visitors through your site, offer chances for interaction, avoid external links, break up text and make your site attractive, people won’t want to leave your website. When people spend more time on your site you could benefit from increased sales, more subscribers and stronger brand awareness, among other benefits, so start enhancing your site now.