You’ve probably heard the rumours that Google Plus isn’t gaining much traction, but that isn’t the case. Google says the site has 300 million monthly active users and search engine experts have found numerous benefits to using the site as part of SEO efforts.
If you don’t already have a Google Plus account set up for your business, now is the time to consider creating one. Google Plus can help you reach your market and boost your search rankings, among other Internet marketing strategies.
There are a few things you should do to make sure you are getting the most out of your Google Plus profile, whether you have been using it for some time or it is brand new.
Choose the Right Category for Your Business
When you set up a Google Plus profile page for your business, you’ll get to choose a category for it. Your choices are:
- Local Business or Place
- Product or Brand
- Company, Institution or Organisation
- Arts, Entertainment or Sports
Choosing the right category for your business will make it much easier for your market to find you on Google Plus.
Make Sure Your Profile is Complete
Make sure your profile includes a complete biography that tells people about your business and that you take advantage of the opportunity to add links to your website and social media sites. Google Plus lets you add a link to your website, which will help your market find you more easily, and links to other social media profiles, like Facebook, YouTube and Twitter.
Include Links In Your Biography
Google Plus gives you an excellent opportunity to link to your website, blog or any page you want with keywords in your biography. Take advantage of this and add a few links that will benefit your SEO efforts and that make it easy for your followers to find out more about your business. This is also a good way to drive traffic to your website.
Set up Google Authorship
You’ve probably seen those Google search results that include a picture and sometimes even links to other content from the same person or business. This is possible through Google Authorship.
When you connect your website to your Google Plus account, and then add a small piece of code to your site, or use a plugin, content you author will appear in search results with your picture. This lends credibility to your content and can help you get more links on the first page of results as you tie all your content together.
Get Followers and Stay Active
Like you do with other social media accounts, you should work to gain followers by staying active, sharing content and interacting with other users. Creating and joining Google Plus communities can also help you build your following. A strong following will help you grow your online audience and drive traffic to your website. However, more Google Plus followers can actually help you get better search results.
When people who follow you are logged in to Google, your content will appear at the top of search results for words and terms that match your content. This will help you increase traffic to your site and make your content and business more visible.
Google Plus is a social media tool that can help you reach your market and share your content, but it also brings some valuable SEO benefits. If you haven’t optimised your profile, use these tips to get started and then share relevant content and build your following.