If you’ve been keeping up with search engine optimisation news, you’ve probably heard that guest blogging for SEO is dead. In fact, we blogged about it earlier this week and emphasised that guest blogging itself isn’t dead, but the practice of using it purely to build links is outdated.
Matt Cutts spoke about how guest blogging has become too spammy and how SEO experts shouldn’t rely on it as their only link building strategy. But, there are still lots of benefits you can get from guest blogging and the tactic can still be used to help you get exposure, reach new audiences and build your authority. Here are five tips you can use to make sure you are doing guest blogging the right way.
Provide Relevant Content Designed for a Specific Audience
First, your goal with guest blogging should be to provide relevant, helpful content, not to get a link. One of the best ways to do this is to start with the blog, not with the content. In other words, write a blog post specifically for a blog and its audience.
There are a few benefits to approaching guest blogging this way. First, bloggers will be more inclined to publish your post because the content was designed specifically for their blog and readers. Second, the content will be more effective because it isn’t just a spammy piece aimed at getting links.
Build Relationships with Bloggers
When you build relationships with bloggers they will be more likely to post your content and share their audience with you. They will trust you and know they can depend on you for quality content that fits their blog.
To build relationships, reach out to individual bloggers, comment on their posts, connect on social media and ask what kind of content they are looking for. Focus less on getting links from bloggers and more on building relationships that benefit both of you.
Use Links that Add Value to the Post
It is still appropriate to include links in your guest posts, even to your own website. The key is that they need to be relevant and add value to the post. The days of adding links with keywords just for the sake of building links are gone.
Link to resources on your website that provide more information or that help you make your point, making your blog post stronger and providing more value to the reader.
Don’t Disappear after Your Post is Published
Once your post is published, don’t just disappear. Thank the blogger and help promote the post through your own blog and social media accounts. Then, frequently check back in to respond to comments and answer questions from readers.
Doing this will help you get more readers and will make you more attractive to bloggers, who see you as a contributor who is genuinely interested in your audience and wants to provide value to readers. Of course, this will also help you strengthen your relationship and reputation with your market.
Only Accept Posts from People You can “Vouch For”
In Cutts’ post about guest blogging, he stated: “I wouldn’t recommend accepting a guest blog post unless you are wiling to vouch for someone personally or know them well.” If you do accept guest posts on your blog, don’t accept spammy content that was submitted just to build links.
This statement also means that as a contributor, you need to focus on building relationships with bloggers and become known as someone who provides valuable content.
Guest blogging for SEO may be dead, but guest blogging for the sake of creating relationships, growing your audience and building your authority is far from dead. Use these tips to make sure you are guest blogging the right way.