Search engine optimisation takes time. It takes concerted, focused effort over a period of months to see real results. Most SEO tactics must also be executed repeatedly for several months to be effective. That being said, a good SEO campaign starts with simple changes; changes that you can make in as little as an hour.
Here are a few tricks you can implement on your blog today, to jump-start your SEO efforts.
1. Optimse Your URL
First, make sure your URL is fully optimised. Choose a URL that includes your keywords and is in line with your brand. Stay way from confusing URLs or ones that include random characters. An example of an optimised URL would be “jensfashionboutique.com.” An example of a bad URL would be “fashionboutique67.com.” You should also make sure each page and post has an optimised URL.
Changing your URL may require some additional branding and marketing changes, but it only takes minutes to purchase a URL and have it point to your blog. Depending on the content management system you use, changing the URLs for your pages and posts is also very easy.
2. Optimise the Meta Descriptions for Each Post
It probably isn’t feasible for you to go back and write meta descriptions for each post in your archive, but adding meta descriptions for the last dozen posts won’t take long. If you are using WordPress, you can install a plugin that makes adding meta descriptions as easy as filling in a few fields for each post.
Your meta descriptions should be keyword rich and should entice readers to visit your site when it appears in search engines. Many search engines use meta descriptions in their results, so make sure it’s something you want searchers to see.The first meta description is optimised. It is short, includes keywords and entices readers to click on the link. The second description still needs to be optimised.
3. Rearrange Your Navigation
Optimising your website’s structure is important when trying to increase your rankings. Your blog’s navigation needs to include keywords and be arranged in a logical way. Your navigation should also reduce the depth of your blog, making it so each page and post is only a few clicks away from your home page. Doing this benefits your readers, as finding their way around your blog will be easier, but it will also benefit your rankings, as search engines can properly read and rank your blog.
4. Increase Your Loading Speed
One of the factors Google looks at when ranking websites is site speed. This isn’t a major component of the search engine’s algorithm, but it does have an impact on where your site appears in search results. There are lots of ways you can increase your blog’s loading speed, including minimizing redirects, cutting back on widgets and using browser caches. If your blog loads quickly, your readers will also likely stay on your site longer and view your site as a valuable resource.
5. Post Regularly
If you aren’t already posting to your blog on a regular basis, you should start today. Fresh content and regular site updates mean search engines will crawl your site more often, updating your site’s rankings. If your posts include keywords and strong meta descriptions you should see your rankings for your target keywords climb. Posting regularly also makes your blog more attractive to your readers.
If you take just an hour each day to implement one of these SEO tips, in just one week you’ll be well on your way to a fully optimised blog. Remember that many of these tips take consistent effort, so keep adding meta descriptions, using keywords and posting regularly so your overall SEO strategy will be effective.