Following on from my post about blogging for SEOs, which aimed to provide practical information for SEO agencies hoping to start a blog, here is some advice for those sitting on the other side of the table. Practical advice about SEO for bloggers.
SEO is magic, it isn’t voodoo, it isn’t behind-the-scenes smoke and mirror tricks. SEO is quite simply a series of steps you can take to increase your visibility, and ultimately your audience. Don’t be scared away by the talk of meta code, keyword competition and analytics; it’s all very simple once you understand how the goal relates to the steps taken.
Step One Understand your niche to understand your target. If you haven’t already established this, you need to decide exactly what your blog is about and who you are targeting. When you start out blogging it can be tempting to be everything to everyone in order to grow your audience. In the long run this won’t work as effectively as being specific and focused.
Step Two If you’re using WordPress or Blogger, use tags and categories effectively. Think about what people will actually search for, don’t just aim to pluck out the most unique and quirky words from your post. Also, make sure you give your posts killer titles, and that these titles are reflected in the permanent URL. Most blogging sites will allow you to select the format of your URLs
Step Three When you link to sites internally (on your own blog) make sure you use correct anchor text. This is the text which describes the site you’re linking to, such as this. Avoid stuffing keywords as this will result in penalties from Google. This site will help you better understand how to select anchor text. Be warned that recent changes to Google have meant that best practices have changed.
Step Four Share your content on social websites, and make it easy for others to do the same. If you use Pinterest, make sure that the content is linking directly back to your own website.
Step Five WordPress and Blogger will submit your site to search engines as standard. Make sure you update regularly so the engines keep coming back for more content. Also, get your website linked up to Google’s Webmaster tools to ensure you’re the first to know about any potential problems.