5 Qualities You Should Look For in a Social Media Manager

Hiring new talent can be a headache. And if you aren’t a huge corporation with an HR department to take care of things, then the headache will soon escalate into a full blown migraine. Social media is one area that often causes problems; with so many different approaches, and so much conflicting advice it can be difficult to determine what exactly you’re looking for.

First off, you need to decide what role you’re hoping to fill…

  • Do you want someone to set up your profiles, and manage the general day to day usage?
  • Are you looking for someone who can contribute to and give direction to your marketing plan and help integrate social media into the bigger picture?
  • Or do you want someone to help you establish your presence and then teach you how to  make the most of your platforms, and maybe establish a social media marketing plan.

These are just three examples of roles; a manager, a strategist, and a consultant. Decide what you want before advertising the job, as you could end up pitching the role to over or under qualified people. Along a similar theme; do you want someone full or part time? In-house, or freelance? Is it a short or long term role?

Today we’ll look at social media managers. It’s important that you look for the usual good qualities you look for in any employee; punctual, team-player,

More specifically, you should be looking for the following 5 qualities, and here’s why…

  • Organised. Social media is fast-paced and on multiple platforms, which is why your social media manager needs to be able to juggle a multitude of tasks at once. Missing a mention on Twitter, or taking too long to reply to a Facebook post will reflect badly on your company.
  • Social Media Savvy. This goes beyond looking for people who tweet on a regular basis, or have a lot of friends on Facebook. Personal and professional use of social media are entirely different things, so don’t fall into the trap of hiring the person with the highest personal Klout score. You should be looking for past experience to show you how successful their social media strategy has been. Do they get a high level of engagement, and does their tone strike a chord with their audience?
  • Communication Skills. Social media is about more than sharing content and chatting with fans, it’s a communication role, and so an aptitude for language is a must. Poor spelling and grammar skills will not be popular on social media sites.
  • Interest in Social Media developments. The best social media managers are forward-thinking. They’re early adopters and they’re fueled by curiosity. Look for  a candidate who is always learning, and is open to new ideas.
  • An understanding of your company. This part is possibly the most important factor. If you trust your company name in the hands of a social media manager, they have to have a deep and thorough understanding of your company and the industry you operate within.