Now is the ideal time to analyse your social media successes, review your social media marketing strategies and find ways you can be more successful. Even if your business already sees some good results from its Facebook, Twitter, Instagram or other social media accounts, there are always things you can do to get even bigger results.
While you should set resolutions and goals for your specific business and markets, these five resolutions are essential to your success and can be tailored to your business.
1. Use Only the Most Effective Social Media Networks
One of the most common mistakes businesses make when it comes to social media marketing is using social media networks just because they are new, seem popular or are fun to use. Only using networks that will help you reach your goals, communicate with your market and bring the biggest results is the best way to use social media. You can determine which networks to use by looking at where your market is and finding out which sites are the most conducive to your content, products and brand.
2. Target the Right Audience
You may be building a large social media following and have active followers, but do these people make up the right audience? To be successful on social media, you need more than large numbers of followers; you need the right followers.
The audience you strive to build will depend on your social media marketing goals. For example, if your goal is to increase sales you will want to focus on potential and current customers rather than people who aren’t likely to buy your products.
3. Build Stronger Relationships
Social media is most effective when you use it to build relationships. Instead of just pushing content out and working to gain followers, have conversations with people, answer questions and take feedback seriously.
Try to build relationships with people who have the potential to impact your business. You may want to build relationships of trust with potential customers, current customers, donors, community leaders or even other businesses, depending on your business and goals.
4. Share Content Strategically
Every social media post should have a purpose. While some of the content you post is “just for fun,” it should still help you connect with your followers. Make sure the content you share will help you reach your goals, build your brand and benefit your market.
You can do this by setting some goals or creating some calls to action you want to use for social media marketing. Then, determine what kind of content will help you reach those goals and deliver the calls to action. One great way to make sure you are sticking to your goals is to create social media and content calendars so you can strategically plan and share content.
5. Use More Efficient Measurement Processes
Finally, use more efficient measurement processes this year so you can continually improve your social media marketing plans. Keep track of how you are using social media and the kinds of results you are seeing.
You may be able to track some goals by using software tools to count the number of clicks and the amount of traffic you are getting. However, you may need to manually analyse other actions, like relationship building, to see how effective they are.
Start the new year right and get more out of your social media marketing this year by setting some goals and then tracking your success. Take some time this month to set some resolutions that are specific to your business and overall goals, and then use them as a guide throughout the year as you enhance your social media marketing plans.