Businesses use infographics to increase traffic, raise awareness through social media, and execute other marketing strategies. But, if you want to reap these, and even more, benefits with infographics, you need to create infographics that are exceptionally good.
Of course, there’s no way to make something go viral and there’s no way to guarantee that your market will like and respond to something. But, if you know your market and you create great infographics, you are much more likely to be successful. Here are five things the best infographics all have in common.
An infographic with boring or useless information is sure to be a flop. To grab your readers’ attention and make infographics work for you, you need to use interesting and relevant information. Just like all your other tactics, infographics need to be targeted very specifically to your market. Try to use statistics and information that would interest the people in your market and that are little known, shocking or new.
Provide Enough Substance
Three statistics artfully arranged with an image do not constitute an infographic. Pack your infographics full of enough information to give your audience a good view and understanding of the topic at hand and make sure you provide information that is complete and thorough. That being said, don’t bore or overwhelm your readers with too much information. Find a good middle ground.
Use Good Graphics
People are overwhelmed with the amount of information being thrown at them. According to the University of Southern California, people receive five times as much information now than they did in 1986. Infographics can break up this stream of information into more easily and quickly understood segments.
Color, according to Xerox, increases a person’s willingness to read accompanying information by 80 percent. Therefore, if you make your infographics visually appealing your readers will be more likely to consume the information you are sharing.
Have a Goal
Infographics are fun, but they also need to have a purpose. Before you even begin creating an infographic ask yourself what you hope to accomplish. Then, make sure the infographic you create can help you reach that goal. Different styles and information can help you achieve different things, like brand awareness, an increase in social media followers, higher event attendance and more sales. In fact, in a study done by the Wharton School of Business, more people were persuaded by presentations that included visual elements, so infographics are a great way to influence your potential customers. Use information that will help you connect with your market and then reach your goals. For example, if you want to sell home insurance, statistics about natural disasters and financial losses could help you persuade your market.
Don’t forget that the reason you created and are using an infographic is to advance your brand. You want people to know you created the content so they will recognize your name and what you do and start seeing you as an expert and resource in your industry. Brand your infographics by including your logo and a link back your website at the bottom of the graphic. Associating your business name with the information, content and infographic will help you reach your marketing goals.
Start creating excellent infographics that help you promote your business and reach your goals by using unique information and good graphics. Then, provide substance and include branding as you strive to meet your marketing goals.