If you use email marketing, there are always ways you can improve your strategy and get better results. Lots of the tips and tactics you hear take weeks or even months to implement. While those suggestions are definitely worth pursuing, there are also some quick changes you can make to enhance your emails and see better open and click-through rates.
Keep in mind that it may take time to see results from these changes and you shouldn’t stop enhancing your strategy with these tips. But, these are some great places to start.
Revamp your Subject Lines
Subject lines that are boring, don’t capture attention or don’t illustrate a benefit aren’t very successful when it comes to email marketing. Take some time to rewrite the subject lines for your next few emails to improve your open rate.
The best subject lines are short, offer a benefit, capture peoples’ interest and convey a sense of urgency. Avoid subject lines that sound spammy, as these emails are rarely read and could lead to your emails being marked as spam.
Rework your Design
On one afternoon, you can completely rework your design so that it brings better results. Use white space to your advantage, make sure your template is branded and use colours and buttons to draw readers’ eyes to calls to action. Make sure your design isn’t too cluttered or overbearing, as readers will take one look at these kinds of emails and delete them.
It can actually be beneficial to slightly alter the way your emails look on a regular basis. If you use the exact same template and layout, your readers may start to ignore the content. But, if your emails all include the same theme and are branded, but the placement of images or buttons is changed regularly, they will be more likely to grab your readers’ attention.
Make Your Copy more Readable
Take some time to read through the text of your next email as though you were one of your readers. Ask yourself if it is effective and make edits that make it more readable. Emails should be concise and to the point, as large bodies of text are likely to be skipped over by readers.
Break up your email into smaller paragraphs, use less text, include bullets and use graphical elements to make the email more readable so it will be more effective and recipients will be more likely to read the whole thing.
Change or Highlight your Call to Action
Another quick way to update your email marketing campaign is to review your calls to action. If needed, change them so they’ll help you meet your goals. For example, if you are working on increasing sales, but your emails invite people to follow you on social media, you should edit your call to action. Highlighting your call to action by using visual elements like different colours, buttons, boxes and images can make it more effective.
All of these changes can be made in just one afternoon and can make your email marketing campaign much more effective. With all of these tactics, it’s wise to try a few different approaches, track your results and continue to enhance your strategies over time.