Sometimes telling your story requires more than a blog post, guest article or ebook. Visual content can help you move your audience, convey detailed information quickly, entertain your market and inspire people to take action in ways some written content can’t.
To add some variety to your content marketing plan and tap into the power of visual content, consider these four creative content types.
Videos can be very moving, make an audience laugh and tell your story in a creative way that combines visual elements and sound. Using images, video footage, music and voiceovers, you can set any kind of mood you want and communicate virtually any message to your market.
Use videos to promote a product, publicise an event, provide a summary of your services, highlight customer testimonials or provide entertainment while raising brand awareness. Videos also have the added benefit of being extremely shareable on social media.
Image plus Caption
Adding a caption or a few words on top of an image can help you communicate something very quickly. This type of content is ideal for event promotions, product launches or sharing quotes or inspirational ideas related to your brand.
These are also popular on social media and give you a way to stand out and convey your message without asking people to read a lengthy article. Depending on the image and text you use, they can be funny (think memes), moving with inspirational quotes, or informational, in the form of announcements or event invitations.
When you think of charts, you probably think of boring bar graphs or intricate line charts. While these are often used in industry reports or in-depth articles, they can also be simplified and used almost anywhere as part of your marketing strategy.
A simple chart that’s creatively designed can help you inform people about a fact that can move them to action. Use statistics that illustrate how you can solve a problem, bring attention to industry issues or share customer testimonials.
Infographics take charts and use them to tell a more complete story, or to share a lot of information in a way that’s easily understood and entertaining to read. The best infographics have an overarching theme that ties facts and statistics together and that a target market is interested in.
Your infographics should be professionally designed and should cite reliable sources. They should also look attractive and appealing so your market will pay attention. Infographics are great for social media marketing because they are likely to be shared, and link building, as you can provide a code people can use to embed them on their own sites and link back to your own blog.
As you approach content marketing, don’t limit yourself to written content. Visuals like videos, pictures, charts and infographics can help you tell your story in a way words can’t. When used to support your general marketing plan, visuals can help you convey messages and inspire people to take action.