There are few things more annoying than waiting when you’re in a hurry, especially for your market!
Even when we aren’t in a hurry, we expect businesses to serve us quickly and efficiently, and this holds true for online service too.
There are some scenarios in your online marketing efforts where leaving customers and potential customers waiting can damage your reputation, cause you to lose sales and have a negative impact on your promotional efforts.
The last thing you want to do is scare site visitors away with a site that isn’t functioning properly. People come to your website to find information, interact with your business and buy your products, and if they can’t do these things, they will leave.
Make sure your site loads quickly and runs smoothly. All of your forms, buttons, shopping cart functions, blog posts and links should work the way they are supposed to, without causing people to wait.
Promised Value or Freebies
When you tell your market they will receive a freebie for subscribing to your email list or that they can visit your blog for free tips on how to get more out of your products, deliver on those promises quickly.
These promises are what help you spur people to take action, and if you don’t deliver they will go somewhere else for what they need and leave with a bad impression of your business, harming your reputation and word-of-mouth marketing.
Social Media Updates
Speaking of providing value, if people don’t see value in your social media posts, they will stop following you, which inhibits your social media marketing efforts. Be careful not to overdo it and spam your followers, which will also cause people to unfollow you, but strive to provide a steady stream of helpful social media posts.
You will need to do some experimenting and testing to find the right posting frequency for your business, but the key is to find the sweet spot that allows you to post regularly, provide value for your market, encourage interaction and keep your business front and centre.
Customer Service Responses
When your customers contact you for help or with a question or comment, they expect a timely response. Whether people contact you through social media, email or telephone, your customer service is part of your marketing efforts.
Responding to customer comments quickly and professionally through social media not only impresses the customer you are working with, but shows others that you are listening and are ready to help, which can go a long way in boosting your online marketing efforts.
Of course, quick and professional customer service through other channels will help you create a loyal customer base, benefit from word-of-mouth marketing and build a reputation as a business that cares about its customers.
Whether your customers are trying to connect with you online or want to make a purchase, keeping them waiting can be detrimental to your digital marketing and branding efforts. As you execute your campaigns, work to serve your market quickly and efficiently to enhance your brand’s reputation and make your marketing more successful.