The more you know about your market the easier it is to create an Internet marketing plan that works. To be effective, you need to know who your market is, what drives your target customers, what their needs are and how you can reach them. There are lots of things you can do to make sure your market research is thorough, but there are also a few things you can do to quickly learn more about your market.
Listen to your Market
One of the most important things you can do to learn more about your market is to listen to it. Research is great, but the best way to get to know someone is to talk to him. There are all kinds of ways to listen to your market, from reading social media and blog comments to conducting surveys and focus groups.
Different kinds of tactics will tell you different things. More casual approaches will give you an authentic look at what your market is all about while more formal research will give you a deeper, quantitative look. Use these in tandem to learn as much about your market as possible so that your assumptions don’t get in the way of what your market is really all about.
Discover Social Media Habits
Knowing which social media sites your market hangs out on can tell you about what kind of interaction people value and where you can go to promote your business. How do you find out what sites they use?
First, try to match your market’s demographics with user demographics from various sites. For example, if you know that Pinterest users are predominantly female, and so is your market, you may want to add this site to your plan.
The second way to find out is to ask your market. Do some polls or surveys to find out what sites your customers use and which ones they would be interested in using to connect with you.
Learn what People Need
To motivate people, convert them into customers and grow your business, you need to learn what they need. Everyone has needs and things that make them tick, and when you know what they are your marketing plans will be much more effective.
You can make some educated guesses about what your market needs as you get to know who your customers are and listen to them and you can also do some testing. The products that are the most successful will tell you what people need and as you get to know who your target customers are, you’ll learn what motivates them.
Define why People work with You
Understand why people work with you so you can use that motivation as part of your Internet marketing strategy. Talk to satisfied customers, do focus groups, take customer feedback seriously and poll past and current customers to find out what people like and don’t like about your business. Then, take that information and use it to make your marketing plans better.
Knowing who your market is and what motivates your customers and potential customers is vital to creating and executing strategic marketing plans that work. When you do this kind of research your social media, search engine optimisation and Internet marketing plans will be effective, benefitting your entire business.