One way you can bring something new to your Facebook marketing strategy is to use Facebook apps. A custom made app can help you run contests, collect email addresses, offer games and make it easier for your market to engage with your brand.
The benefits you’ll see from an app will depend on the kind you use, but all businesses that use Facebook apps can expect to see some general benefits.
First, Facebook apps are a great way to help you brand your account’s page. You can use your profile picture, cover photo and posts to show people that your page is an official part of your business and increase awareness, but an app lets you take this branding to a whole new level.
A custom app can include your logo, brand colours and a design that matches your overall brand, reminding people that use it that it belongs to your business.
Incentive to Follow You
An app adds value to your Facebook page and can incentivise people in your market to follow you. When people know what you have to offer, they will be more likely to follow you for easy access to the app.
Of course, you will still need to make sure your posts, the content you share and the conversations you have with your followers are valuable, making your entire Facebook experience something people won’t want to miss out on.
Using an app gives your followers and market another way to interact with your page and business. Now, in addition to being able to post comments, answer questions, “like” posts and share your content, they can interact through your app.
Think about what kind of goal you want to accomplish with your app and then make sure its design and function will help you get there. Your app should be easy to use and intuitive for visitors.
More Page Visits
While people in your market may only see your posts in their newsfeed, and rarely look at your page right now, an app will give people a reason to go directly to your page. For example, they will now navigate to your page to enter a drawing, play a game or otherwise use your app.
You can take full advantage of this perk by using an app that encourages people to visit your page daily or weekly. The easiest way to do this is to do a giveaway every week that requires people to use your Facebook app to enter it. As people are coming back to your Facebook page on a regular basis, be sure to keep it updated with current posts, links to your website and other information.
Facebook apps are a great way to enhance your page and make your social media marketing more powerful. Your app will work best when you use it in conjunction with a Facebook page that is frequently updated and already has a strong following, so work to build up your account before you launch an application.
We help businesses create custom apps to improve their social media marketing strategies and get better results. Contact us if you’re interested in finding out how you can benefit from a Facebook app.