Whether you are trying to fill your blog’s editorial calendar, are planning your content marketing strategy or are working to produce content to support your current marketing campaign, coming up with ideas can be the toughest part of the process.
You need to blend creativity with strategy to uncover content ideas that will attract your target market, represent your brand and influence your audience to respond to your calls to action. But, when the well seems to run dry and you are out of ideas, where can you turn?
Your Website’s Analytics
Take a look at your site’s analytics, specifically details on the most visited pages on your site or blog. These patterns can tell you a little bit about what people are looking for on your site, the content that is already attracting your visitors and what kinds of subjects people are interested in.
Avoid creating multiple pieces of content that are very similar, but use existing content to inspire new ideas. Look at a topic from a new angle, dig deeper into an issue or explore a related idea, for example.
Social Media Comments and Activity
Your social media accounts are valuable in part because they allow for two-way communication between your business and your market. Listen to what people are saying to uncover some new content ideas.
Look at comments and discussions or the types of content people are sharing and interacting with for inspiration. You can even do surveys and polls, or just ask for opinions, on social media to find out what your audience wants to hear about.
Trending Searches or Pop Culture Topics
If you know who your target demographic is, you can use trending searches and pop culture trends to come up with new content ideas. Use Google Trends to see what people across the country are searching for and explore topics by typing in keywords related to your brand and audience. You’ll be able to see how often they are searched for, regional interest rates and related searches, which can all help you develop ideas for your own content.
Also pay attention to pop culture or industry topics that are popular among your target markets. You can use social media and Google Alerts to do this, but you’ll also need to watch relevant blogs and social media accounts to find out what people are talking about. Since these topics are timely, they can give your content a good boost and draw attention to your business.
The Competition’s Content
How often do you look at your competition’s content? Keeping an eye on what your competitors do can help you compete with their content. You’ll know what they are doing to attract your target market, which can give you ideas for your own content.
Watching your competition can also give you an idea of what you need to do to stand out and persuade potential customers that you provide the best solution.
Finding new content ideas is all about strategically thinking about what will attract your target market and what kind of content people you want to reach are looking for. Then, make sure your content is top quality and helps you stand out in your industry.