Many businesses struggle when it come to deciding how many social networks they should use. Facebook, Instagram, Google+, Twitter, Pinterest and LinkedIn all want businesses to use them as marketing tools, and that’s just the beginning. There are so many social networks already out there with more being added all the time, that it can be hard to decide how many to use to promote your business.
It can be tempting to jump into that new network, but before you do, use these tips to decide how many sites you should be using to reach your market effectively.
Decide how Many Networks you Can Use Well
You might be able to use Facebook, Twitter and Instagram at once, but can you use all three of these well? Using a social media network to its fullest potential is extremely important if you want to see benefits.
If you aren’t able to use most of a network’s features, facilitate a dialogue, respond to comments, post regularly or really stand out on a social media site, you shouldn’t be using it. Of course, spreading yourself too thin can be frustrating, but it can also be damaging to your brand.
Having empty social media pages or accounts that you rarely update can make your brand look unorganised and your business unprofessional and less trustworthy. Only use as many networks as you can handle and that you can really make an impact with.
Find Your Market and Audience
Using a social media channel your market doesn’t use and where you don’t have an audience is wasting your time. To get the most out of social media marketing and to see big results, you need to find where your market is.
You can use general demographics, like the fact that most Pinterest users are women, to determine what sites your audience likely uses or you can do some research with surveys and polls to find out what sites your target market is on.
This simple step will help you determine where your time is best spent and which networks will bring the biggest returns.
Translate your Brand into a Network
Some networks lend themselves very well to specific kinds of businesses. For example, Instagram is great for brands that can use visual content to promote their business while Twitter is great for a business that can engage with people regularly and may want to post several updates a day.
Think about your business and the kind of content you want to use and then decide which social media networks are best suited to your brand. Make sure you use networks that can help you highlight your business and really make you shine online.
Choosing how many social networks to use is a common challenge. But, when you determine how many networks you can use well, where your market is and which sites will help you show off your business, narrowing down your choices becomes much easier and your social media marketing will be more successful.