There is no denying that the world of search engine optimisation is vast. With so much involved in such a fast-changing industry, it can be hard to keep up. However, as SEO changes there are a few things that remain constant. If you know what these constants are, your business will benefit from higher search engine rankings and increased organic traffic.
There is Onsite and Offsite SEO
There are two basic categories of SEO efforts. The first, onsite SEO, entails optimizing your own website. From using keywords to making sure your site’s code is up to par, there are dozens of things you can do to help your site achieve higher search rankings. Just a few onsite factors to consider include:
- Keyword use
- Site loading speed
- Fresh content
- In-site links
- Title tags
- Social media shareability
Offsite SEO encompasses any efforts you make on other web properties to boost your own site’s rankings. Offsite links and sharing content on social media are two popular offsite SEO tactics. Some of the basic strategies include:
- Link building
- Social media sharing
- Guest blogging
- Google Authorship
- Press releases
- Forum and blog commenting
- RSS feeds
When you combine both onsite and offsite SEO tactics, you will be more likely to see SEO benefits.
Patience Is a Virtue
When you begin optimizing your site or whenever you change your SEO strategy, it will take time to see the results. This is because search engines must crawl your site to rank it before it can alter where it will appear in search results. Search engines don’t constantly check your site for updates, so optimisation requires patience. Knowing this, you should wait a few weeks after each of your site updates or changes to your strategy to measure your results. If you measure too early, assume your strategy isn’t working, and make changes to how you do SEO, you may never see the success your efforts have brought.
There are No Hard and Fast Rules
Because SEO is constantly changing and because many aspects of a good SEO strategy are an art, not a science, your results won’t always be perfect. You may think that if you add lots of backlinks to your site it will instantly shoot to the top of search results. Or, if you can just find that perfect keyword all your SEO worries will be over. Unfortunately, it doesn’t work that way. This is an industry that is always developing and the rules are always changing. However, this is good news because it means that you are always given lots of opportunity to achieve high page ranks. By staying on top of the latest industry developments and making sure your strategy reflects these changes, your SEO plan will be successful.
Despite the ever-changing and sometimes complicated arena of search engine optimisation, a few constants remain. If you understand onsite and offsite SEO tactics, that it requires patience to see SEO results and that there really aren’t firm rules in the world of SEO, your strategy will be even more successful.