LinkedIn is often seen as a networking site for professionals where they can connect with each other, display their resume and apply for jobs. But, this social network also holds a lot of marketing potential and can help you build your brand and promote your business.
If you don’t have a LinkedIn account, set one up and complete your page with your business information, links and a profile picture. Then, use these three marketing tips to make sure you are getting the most out of your page.
Actively Participate in Groups
You may have joined some groups, but do you actually participate in them? Participating in discussions, posting content, asking questions and responding to others can help you establish a voice on the site and get your name out there. It can help you build a reputation as a business that is actively working to benefit communities and that is an expert resource for information.
You may also want to consider starting your own groups, where you can build a community and following of people that are interested in your brand, services or industry. When you build your own group, you have more control over how it is used and what kind of content is discussed.
Leverage Channels as Much as Possible
LinkedIn has channels, or categories, that users can follow to see content on topics they are interested in. You can use these channels to get more readers, promote your account and even build your brand.
While you can’t assign your articles to a channel, your content can be featured by the channel, which means you could potentially reach millions of LinkedIn users. To get featured, you need to establish yourself as a thought leader and post high quality, unique ad helpful content.
Another way you can use channels is to find other accounts to interact with. Follow channels related to your business and read articles others are publishing. Comment on them, share them and find new people to connect with so that you can become part of a larger community.
Get Multi-Use Testimonials
LinkedIn is a great place to get recommendations and testimonials. If you provide excellent services and tell your market they can leave recommendations on your profile, they likely will.
You can also be a little more forward and ask customers for recommendations, individually or in general, through your LinkedIn page. You may ask satisfied customers to write a recommendation based on some recent work you have done or some loyal customers, who keep coming back to your business to review your business.
Of course, these testimonials are extremely helpful on your LinkedIn page where users will see them. But, you can also use these testimonials for other marketing purposes. After asking permission, use the testimonials for your website, marketing emails, blog posts or printed materials.
LinkedIn is a social network that brings a lot of marketing potential. Once your profile is complete and you have started to build a following, use these three tips to get more out of your account.